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Test precision brand advertising
Everything you need to know about precision brand advertising.
Glossary
What is a Lookalike Audience + How to Use Them in Ads
Lookalike audiences expand reach by matching new users to your existing customers. See what they are, how they work, and where to use them in digital ads.
1
min read
Interactive Ads: What They Are + Examples
What is an interactive ad? Discover how clickable, shoppable, and gamified formats boost engagement. See examples and how to apply them in your campaigns.
Consent Management Platform (CMP) | Definition & Guide
Learn what a consent management platform (CMP) is, see the consent management platform definition, and understand how CMPs support GDPR and CCPA compliance.
Effective Cost Per Mille (eCPM) | Definition & Formula
Learn what Effective Cost Per Mille (eCPM) means, how it relates to cost per mille advertising, and use the cost per mille formula to calculate revenue.
View-Through Rate (VTR) | Definition & Formula
Learn what view-through rate (VTR) means in video ads, how to calculate it with the view-through rate formula, and why VTR matters for campaign success.
Cost Per View (CPV) | Definition & Formula Explained
Learn what cost per view (CPV) means in advertising, how to use the cost per view formula, and why CPV is key for measuring video campaign efficiency.
Cost Per Lead (CPL)
Learn what cost per lead (CPL) means, how to calculate it with the cost per lead formula, and use a CPL calculator to measure campaign efficiency.
What Are Ghost Ads?
Ghost ads let marketers measure campaign impact without disrupting delivery. Learn how they work, what they measure, and why they’re key for incrementality.
Holdout Group Definition
Learn how holdout groups help measure true campaign impact. Understand their role in A/B testing, incrementality studies, and performance evaluation.
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