Glossary

What is ad format and why does it matter? This guide breaks down the most popular ad formats and sizes, helping you select the best ones for your next campaign.

Household marketing allows you to connect with every member of the household while maximizing your ad budget. Find out how to optimize your strategies today.

What is Revenue Growth Rate (RGR)? Learn the definition, formula, and why tracking RGR helps businesses measure success and identify areas for improvement.

Dynamic Creative Optimization (DCO) helps create personalized, high-performing ads. Learn why DCO is key to enhancing your ad strategy and increasing conversions at scale.

What is MRR? Learn how to calculate Monthly Recurring Revenue, track your business’s performance, and use MRR to drive growth and improve strategy.

What is pacing in digital advertising? Learn how pacing helps optimize ad delivery, prevent budget exhaustion, and maximize campaign performance.

What is proximity targeting? Explore how businesses use geo-fencing, beacons, and location data to drive foot traffic and optimize ad spend.

What is frequency in advertising? Learn how ad frequency impacts brand recall, engagement, and conversion rates while optimizing ad spend.

What is multichannel marketing? Learn how it differs from omnichannel, how it enhances engagement, and how digital advertisers can leverage it for better performance.