Glossary

Discover how flighting in advertising helps marketers run smarter, seasonal campaigns by focusing ad spend where it matters most.

Master the ad bidding process and discover how smarter bids can maximize ROI, increase visibility, and reduce wasted spend in your campaigns.

Learn what Total Contract Value (TCV) means in digital advertising, how to calculate it, and why it matters for revenue forecasting, client strategy, and ROI analysis.

Learn what impressions mean in marketing and digital advertising. Understand how impressions work, why they matter, and how to use them to improve campaign performance.

Learn what attribution in marketing means and how advertising attribution models help marketers connect media spend to conversions and optimize campaigns.

Learn what an advertising budget is and explore the most common methods of advertising budget planning for programmatic campaigns and performance media.

What does above the fold mean in programmatic advertising? Discover why placement matters and how ATF drives higher visibility and conversions.

Learn what payback period means in marketing, how to calculate it, and why it matters when evaluating advertising performance and ROI.

Learn what KPIs are, why they matter, and how to use them to measure ad performance and business goals.