Glossary

What is pacing in digital advertising? Learn how pacing helps optimize ad delivery, prevent budget exhaustion, and maximize campaign performance.

What is proximity targeting? Explore how businesses use geo-fencing, beacons, and location data to drive foot traffic and optimize ad spend.

What is frequency in advertising? Learn how ad frequency impacts brand recall, engagement, and conversion rates while optimizing ad spend.

What is multichannel marketing? Learn how it differs from omnichannel, how it enhances engagement, and how digital advertisers can leverage it for better performance.

Learn what customer lifetime value (LTV) is and how to calculate it to optimize ad spend, reduce CAC, and improve retention. Get the formula and examples now.

Need high-quality ad creatives without hiring a team? Learn how Creative as a Service (CaaS) streamlines design, video, and content production for scalable marketing.

Learn how to calculate ROAS, why it matters for ad performance, and how Agility helps optimize programmatic ad spend for maximum impact.

Discover the power of Cost Per Action (CPA) in programmatic advertising. Learn how to calculate CPA and decide when CPA is the right choice for your campaign.

What are UTM parameters? Learn how these tracking tags help marketers measure campaign performance, attribute traffic, and optimize digital strategy.