Glossary

Learn what attribution in marketing means and how advertising attribution models help marketers connect media spend to conversions and optimize campaigns.

Learn what an advertising budget is and explore the most common methods of advertising budget planning for programmatic campaigns and performance media.

What does above the fold mean in programmatic advertising? Discover why placement matters and how ATF drives higher visibility and conversions.

Learn what payback period means in marketing, how to calculate it, and why it matters when evaluating advertising performance and ROI.

Learn what KPIs are, why they matter, and how to use them to measure ad performance and business goals.

What is ad format and why does it matter? This guide breaks down the most popular ad formats and sizes, helping you select the best ones for your next campaign.

Household marketing allows you to connect with every member of the household while maximizing your ad budget. Find out how to optimize your strategies today.

What is Revenue Growth Rate (RGR)? Learn the definition, formula, and why tracking RGR helps businesses measure success and identify areas for improvement.

Dynamic Creative Optimization (DCO) helps create personalized, high-performing ads. Learn why DCO is key to enhancing your ad strategy and increasing conversions at scale.