Glossary

Ghost ads let marketers measure campaign impact without disrupting delivery. Learn how they work, what they measure, and why they’re key for incrementality.

Learn how holdout groups help measure true campaign impact. Understand their role in A/B testing, incrementality studies, and performance evaluation.

Data clean rooms let marketers analyze shared data without exposing PII. Learn how they support privacy-safe measurement, attribution, and audience targeting.

Marketing forecasting uses data and trends to predict campaign outcomes. Learn how it helps teams plan strategy, budget, and performance with greater accuracy.

Learn how to calculate annual order value and why it matters. Understand AOV's role in forecasting revenue, targeting high-value customers, and improving ROI.

Learn what cross-device tracking is and how it works. Understand how marketers connect user behavior across devices to improve targeting, attribution, and ROI.

Learn what a value proposition is in advertising creative and why a clear, unique value proposition drives engagement and conversions.

Discover what a persona is in advertising and how defining personas helps marketers create targeted, effective campaigns for specific customer groups.

Learn what pipeline value is in digital advertising and how it helps forecast revenue and optimize marketing strategies.