Glossary

Learn what second-party data is and how it works. Discover how trusted data partnerships enhance targeting accuracy, transparency, and marketing performance.

Discover what a Private Marketplace (PMP) is in programmatic advertising. Learn how PMP deals work and how private marketplaces offer transparency and control.

Learn what a preferred deal is in programmatic advertising. Explore how preferred deals work and why they offer premium inventory with transparency.

Learn what viewability rate is, how to calculate it, and what’s considered a good rate. Boost ad visibility, performance, and ROI with data-driven insights.

Lookalike audiences expand reach by matching new users to your existing customers. See what they are, how they work, and where to use them in digital ads.

What is an interactive ad? Discover how clickable, shoppable, and gamified formats boost engagement. See examples and how to apply them in your campaigns.

Learn what a consent management platform (CMP) is, see the consent management platform definition, and understand how CMPs support GDPR and CCPA compliance.

Learn what Effective Cost Per Mille (eCPM) means, how it relates to cost per mille advertising, and use the cost per mille formula to calculate revenue.

Learn what view-through rate (VTR) means in video ads, how to calculate it with the view-through rate formula, and why VTR matters for campaign success.