Increase your company’s value and perceived product benefits with brand equity.

Key Components of Brand Equity

Along with having a valuable product, no company can survive without building a solid brand equity. 

What is brand equity? It is the perceptions, images, and experiences that make your business, products, and people memorable, easily recognizable, and trustworthy to the customers you are trying to reach.

Effective marketing campaigns can help you accomplish these objectives.

Brand equity is built with:

• Brand awareness: Consumer familiarity with the brand

• Perceived quality: The consumer’s subjective perceptions regarding the product’s quality, superiority, usefulness, and other common buying points

• Brand associations: Perceived thoughts, feelings, and images that consumers associate with the brand

• Brand loyalty: The tendency of a customer to repeatedly purchase a chosen brand or recommend it to others

• Other assets: Anything else easily associated with the brand that can give it a competitive edge. This might include patents, trademarks, and registered logos and phrases

How Brand Equity Is Built and Managed

Become memorable to your customer by building your brand equity. The image the consumer maintains in their perceptions of your company will directly affect your sales and profitability.

• Positive experiences: Consistently positive experiences with the brand’s products, services, and customer interactions

• Marketing and communication: Advertising, memorable branding, and consistent images that keep your services fresh in their minds with positive associations

• Brand guidelines: Clear and consistent communications, advertising, and product branding to help consumers recognize and relate to the brand across many different touchpoints

Strategic management: A long-term vision for building and managing your brand equity and valuable assets that starts strong and avoids drastic changes whenever possible

Building Brand Equity with Agility

Precision brand advertising is the best way to build brand equity and drive incremental revenue growth for you business. Consistent, targeted exposure across channels builds familiarity and trust with consumers. Learn more about precision brand advertising with Agility today.