Follow the path of interactions your customers take when they encounter your brand, products, or services. Tracking the consumer journey helps improve targeting and enables the delivery of personalized content.

Key Aspects of the Consumer Journey

Consumer journey mapping encompasses every point of contact a consumer has with your brand or services, from initial introduction through purchase and beyond. While the journey is not linear, it can be mapped to enhance the customer experience and optimize marketing opportunities.

• Non-linear and multi-channel: Consumers move between various stages and media platforms. They may see ads and reviews across social media, streaming and online services, print media, radio, television, and more. They may also visit physical or online storefronts and make in-person or online purchases. 

• Includes all interactions: Every interaction is part of the customer lifecycle, including those before, during, and after a purchase. This includes direct interactions, such as customer service calls, as well as indirect interactions, such as word of mouth. 

• Benefits for businesses: Insights into a consumer’s journey help companies visualize customer experiences and identify sticking points to improve lead generation, customer satisfaction, and brand loyalty.

Stages of the Consumer Journey

A consumer journey isn't a straight line, but it can be broken down into recognizable phases.

1. Awareness: The consumer gradually becomes aware of your brand, products, and services.

2. Consideration: The consumer moves down the decision funnel and begins researching purchase options and comparing information.

3. Decision: The consumer makes a purchase.

4. Advocacy/Retention: The consumer’s relationship with the brand now deepens through ongoing interaction, repeat purchases, and recommendations to others.

Agility and the Consumer Journey

Agility's precision brand advertising helps move your target customers through their buying journey with maximum effectiveness & efficiency. Cross channel open internet advertising builds awareness and equity within your buyers' minds. Learn how precision brand advertising accelerates the consumer journey today!