Inventory types & definitions
Inventory types & definitions
Understand the key terminology involved in media buying decisions for a precision brand advertising strategy with Agility.
Direct Deals
Deal made directly between the Agility and the seller (publisher/platform) by passing open auctions, but DOES NOT run through the Agility app.
Agility Targeting is not available
Limited Ability to reallocate budget. Will not run in TTD Direct IO but runs in TTD.
Programmatic Guarantee (PG)
Deal made directly between the Agility and the seller (publisher/platform), by passing open auctions but still runs through TTD
Agility Targeting is not available. Limited Ability to reallocate budget
Limited on Frequency Capping, Pacing & Targeting. Still Runs Programmatically
Premium Inventory
Refers to high-quality, brand-safe, and typically scarce inventory from top publishers or platforms.
Block List
A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.
Publisher
The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available
Blue List
An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.
SSP
A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.
White List
Select set of sites/apps that a customer would like to target
Direct Deals
Deal made directly between the Agility and the seller (publisher/platform) by passing open auctions, but DOES NOT run through the Agility app.
Agility Targeting is not available
Limited Ability to reallocate budget. Will not run in TTD Direct IO but runs in TTD.
Programmatic Guarantee (PG)
Deal made directly between the Agility and the seller (publisher/platform), by passing open auctions but still runs through TTD
Agility Targeting is not available. Limited Ability to reallocate budget
Limited on Frequency Capping, Pacing & Targeting. Still Runs Programmatically
Premium Inventory
Refers to high-quality, brand-safe, and typically scarce inventory from top publishers or platforms.
Block List
A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.
Publisher
The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available
Blue List
An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.
SSP
A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.
White List
Select set of sites/apps that a customer would like to target
Direct Deals
Deal made directly between the Agility and the seller (publisher/platform) by passing open auctions, but DOES NOT run through the Agility app.
Agility Targeting is not available
Limited Ability to reallocate budget. Will not run in TTD Direct IO but runs in TTD.
Programmatic Guarantee (PG)
Deal made directly between the Agility and the seller (publisher/platform), by passing open auctions but still runs through TTD
Agility Targeting is not available. Limited Ability to reallocate budget
Limited on Frequency Capping, Pacing & Targeting. Still Runs Programmatically
Premium Inventory
Refers to high-quality, brand-safe, and typically scarce inventory from top publishers or platforms.
Block List
A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.
Publisher
The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available
Blue List
An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.
SSP
A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.
White List
Select set of sites/apps that a customer would like to target
Your ads everywhere
Your ads everywhere
Your ads everywhere
Agility has access to premium inventory across all open internet channels. Stay top-of-mind everywhere your target customers go.
Connected TV
Connected TV
Premium inventory on your customers' most important screens. Your ads on the biggest streaming services and platforms.
Premium inventory on your customers' most important screens. Your ads on the biggest streaming services and platforms.
Standard & Premium
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Standard & Premium
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Standard & Premium
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Streaming Audio
Streaming Audio
Make sure your customers hear from you too. Serve ads on high-quality inventory on music streaming platforms and the biggest podcasts.
Make sure your customers hear from you too. Serve ads on high-quality inventory on music streaming platforms and the biggest podcasts.
Standard & Premium
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Standard & Premium
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Standard & Premium
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Online Video & Display
Online Video & Display
Remain top-of-mind wherever your customers go, across the open internet. Avoid waste with the best inventory for display & OLV ads.
Remain top-of-mind wherever your customers go, across the open internet. Avoid waste with the best inventory for display & OLV ads.
Standard & Premium
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Standard & Premium
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Standard & Premium
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Out-of-Home
Static and Display Inventory
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Posters
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Airports
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Out-of-Home
Static and Display Inventory
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Posters
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Airports
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Out-of-Home
Static and Display Inventory
Bulletins
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Posters
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Airports
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Benches
Wallscapes
Street Furniture
Store Front
Bulletins
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Posters
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Airports
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Benches
Wallscapes
Street Furniture
Store Front
Precision brand advertising
Precision brand advertising
Precision brand advertising
Create new buyers predictably. Grow with certainty.
Create new buyers predictably. Grow with certainty.
Create new buyers predictably.
Grow with certainty.
Stop guessing. Start proving.
Stop guessing. Start proving.
Actionable measurement and reporting will transform your business. Get started with precision brand advertising today.
Actionable measurement and reporting will transform your business. Get started with precision brand advertising today.