Glossary
What is ad recall? Read up on the definition of ad recall and what it means for your brand. Measure the effectiveness of your marketing with ad recall data.
1
min read
How memorable are your ads? Find out with ad recall calculations that measure how well your audience remembers seeing your brand marketing.
How It Works
What is ad recall? Ad recall is a specific marketing metric that gauges the effectiveness of your ad campaigns by measuring how well your viewers recall what they have seen.
Ad recall data is calculated with gathered customer data.
Surveys: Consumers are contacted with a brief survey to see whether they recall seeing a specific ad. They may be asked to recall what they found most memorable, or to recognize elements such as brand, message, logos, and packaging.
Unaided recall: Rather than being prompted with specific information, the consumer is asked to recall anything they remember seeing or hearing about a brand.
Aided recall: In this case, the consumer is shown the ad and asked whether they recall anything about it or if they have seen it before.
Platform data: This is digital interaction data gathered from advertising platforms to determine video views, engagement, click-throughs, and other insights into how memorable the ad is.
Why Ad Recall Is Important
Ad recall is the key to marketing success, as it helps judge the core goals of every consumer exposure.
Brand awareness: High, positive ad recall indicates a strong consumer recognition and brand awareness.
Campaign effectiveness: Concentrate your marketing dollars on ads that make a lasting impression.
Creative assessment: Improve insight into which design elements in your ads create the most positive feedback and memory recall.
Strategic optimization: When you know what makes your brand memorable, you can create laser-focused campaigns to improve reach and engagement.
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