Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.
Build Online Audiences, Using Offline Locations
Move Your Ad Budget From Traditional TV to Connected TV
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Agility was number 266 on the Inc.500 list for 2020. Agility also was able to make the number one spot for advertising and marketing in Utah and 22nd nationwide.
Agility delivers a relevant, personalized ad experience to consumers. We help brands meet their goals and spend advertising dollars efficiently.
How Does Geofencing Work?
Step 1 — Target Zone
You can digitally set up target zones throughout our geofencing map, marking competitor locations, popular destinations, and wherever else consumers may be visiting. By drawing a digital fence around their building, you’ll be able to target mobile devices that enter the designated area.
Step 2 — Audience Collection
Anyone with a mobile device (with location services turned on) that walks into the geofenced area, will be pinged and eligible to be served an ad. This helps you reach customers of competitors, and new clients who are looking for a product like yours.
Step 3 — Serve Ad
The audience collected will be served display ads while in the geo-fenced area and for up to 30-days after leaving the geofenced area. You no longer have to go searching for your new customers, they come to you. Agility can also serve ads to users who have been in a target zone within a lookback window of up to a year.
Step 4 — Conversion Zone
A foot traffic conversion is anyone who entered the target zone, was served an ad, then visited your location. Geofencing advertising, like geofence retargeting, is here to help you see the results and quickly make changes for continued success.
Common Questions about Geofencing Advertising
How much does geofencing cost?
There is not one specific price when it comes to geofencing costs. And contrary to what you would think, geofencing campaign costs are not like real estate – a larger geofenced area does not mean it’s going to cost more. Typically, geofencing is priced by the number of impressions or Cost Per Thousand (CPM), with CPM ranging from $5 – $15 (for the display ad format). However, there are a few factors that go into geofencing pricing.
- Geofencing Campaign: Do you plan to build a self-serve or full-service geofencing campaign? For those wanting a more affordable geofencing route, you’ll probably choose a self-serve option, giving you more control but leaving some of the work up to you. Full-service options will cost more but are a better fit for those with little digital marketing experience.
- Geofencing Accuracy: Geofencing accuracy can increase your CPM price because smaller areas make it harder to bid on users in the programmatic environment. However, smaller areas can help you better target competitors and future customers.
- Number of Geofencing Areas: Agility recommends targeting 50 target zones per $500 budget.. For example: If you are advertising in Utah, marketing a product in Salt Lake City, you would want to geofence Temple Square, the temple, family history center, City Creek Mall and 46 other areas to drive users to your conversion zone.
What is geofencing used for and who uses geofencing?
Geofencing is a tool used to expand your digital media reach and is becoming popular among companies of all shapes and sizes. Whether you are an up and coming company trying to build up your clientele or a large established company trying to expand your audience, geofencing digital marketing can benefit your company. Geofencing can help advertise against competing brands, while providing you with more information about your consumers and target audience.
Does geofencing require an app?
Although an app is not always required, to access all the benefits and tools of geofence retargeting, an app is your best option. Applications are usually provided by a platform advertising agency, like Agility. Enjoy more than just geofencing tools and apps – Agility is here to help you see results as you profit from our transparent platform, 24/7 access, transparent reporting, and digital marketing tools.
Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.
With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.
By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why...
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.