Geofenced Building

Build Online Audiences, Using Offline Locations

Geofencing

Blue living room with TV

Connected TV

Move Your Ad Budget From Traditional TV to Connected TV

Inc. 500 N 266 2020 America's Fastest-Growing Private COs

The Results Are In!

Agility was number 266 on the Inc.500 list for 2020. Agility also was able to make the number one spot for advertising and marketing in Utah and 22nd nationwide.

#1 Advertiser

Why Agility

Agility delivers a relevant, personalized ad experience to consumers. We help brands meet their goals and spend advertising dollars efficiently.

Ad Creative Production

There is no charge for creative services. Agility is a platform advertising agency with an in-house design team, who are ready to work with your brand to create beautiful, effective ads that meet your ROI goals.

Audience Data

Each audience is custom built to maximize ROI and meet your return goals. Campaigns use digital tools like geofencing advertising and unstructured data that is time-stamped and relevant to your prospective customers.

Analytics

Available 24/7, Agility Analytics provides advertisers with a real-time, transparent view of all performance metrics making geofence retargeting and other campaign changes straightforward and profitable.

How Geofencing Works

Step 1 — Target Zone

Platform Target Zone

You can digitally set up target zones throughout our geofencing map, marking competitor locations, popular destinations, and wherever else consumers may be visiting. By drawing a digital fence around their building, you’ll be able to target mobile devices that enter the designated area.

Step 2 — Audience Collection

Relaxed young african woman using mobile phone

Anyone with a mobile device (with location services turned on) that walks into the geofenced area, will be pinged and eligible to be served an ad. This helps you reach customers of competitors, and new clients who are looking for a product like yours.

Step 3 — Serve Ad

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The audience collected will be served display ads while in the geo-fenced area and for up to 30-days after leaving the geofenced area. You no longer have to go searching for your new customers, they come to you. Agility can also serve ads to users who have been in a target zone within a lookback window of up to a year.

Step 4 — Conversion Zone

Platform Conversion Zone

A foot traffic conversion is anyone who entered the target zone, was served an ad, then visited your location. Geofencing advertising, like geofence retargeting, is here to help you see the results and quickly make changes for continued success.

Common Questions about Geofencing Advertising

How much does geofencing cost?

There is not one specific price when it comes to geofencing costs. And contrary to what you would think, geofencing campaign costs are not like real estate – a larger geofenced area does not mean it’s going to cost more. Typically, geofencing is priced by the number of impressions or Cost Per Thousand (CPM), with CPM ranging from $5 – $15 (for the display ad format). However, there are a few factors that go into geofencing pricing.

  • Geofencing Campaign: Do you plan to build a self-serve or full-service geofencing campaign? For those wanting a more affordable geofencing route, you’ll probably choose a self-serve option, giving you more control but leaving some of the work up to you. Full-service options will cost more but are a better fit for those with little digital marketing experience.
  • Geofencing Accuracy: Geofencing accuracy can increase your CPM price because smaller areas make it harder to bid on users in the programmatic environment. However, smaller areas can help you better target competitors and future customers.
  • Number of Geofencing Areas: Agility recommends targeting 50 target zones per $500 budget.. For example: If you are advertising in Utah, marketing a product in Salt Lake City, you would want to geofence Temple Square, the temple, family history center, City Creek Mall and 46 other areas to drive users to your conversion zone.

What is geofencing used for and who uses it?

Geofencing is a tool used to expand your digital media reach and is becoming popular among companies of all shapes and sizes. Whether you are an up and coming company trying to build up your clientele or a large established company trying to expand your audience, geofencing digital marketing can benefit your company. Geofencing can help advertise against competing brands, while providing you with more information about your consumers and target audience.

Does geofencing require an app?

Although an app is not always required, to access all the benefits and tools of geofence retargeting, an app is your best option. Applications are usually provided by a platform advertising agency, like Agility. Enjoy more than just geofencing tools and apps – Agility is here to help you see results as you profit from our transparent platform, 24/7 access, transparent reporting, and digital marketing tools.

Site Retargeting

Contextual Retargeting

CRM Retargeting

Search Retargeting

IP Targeting

Geofencing

Formats

Audio

Display

Native

Connected TV

Mobile

Video

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What Is Geofencing?

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.

With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.

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Schedule A Demo

The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.

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