By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why...
Build Online Audiences, Using Offline Locations
Move Your Ad Budget From Traditional TV to Connected TV
Agility delivers a relevant, personalized ad experience to consumers. We help brands meet their goals and spend advertising dollars efficiently.
How Geofencing Works
Step 1 — Target Zone
Target competitor locations by drawing a fence around their building.
Step 2 — Audience Collection
Anyone with a mobile device (with location service turned on) that walks into the geofenced area, will be pinged and eligible to be served an ad.
Step 3 — Serve Ad
The audience collected will be served display ads while in the geo-fenced area and for up to 30-days after leaving the geofenced area.
Step 4 — Conversion Zone
An offline end-point conversion is anyone who entered the target zone, was served an ad, then visited your location.
Schedule A Demo
The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.