Location-based marketing starts with one powerful idea: reaching people based on where they go in the real world. The key to making that possible is geofencing, creating virtual boundaries around real locations to build custom audiences and measure activity.

For marketers, geofences connect physical places to digital advertising. Whether you want to reach people who visit coffee shops, gyms, or retail stores, geofencing helps you target and analyze those audiences with precision.

But building accurate geofences has traditionally been a manual and time-consuming process. That is where Agility’s Bulk Geofencing comes in.

Build Smarter, Not Slower

Geofencing has always been one of the most effective ways to reach real-world audiences. Businesses leveraging geomarketing outperform competitors by an average of 41%. But drawing each fence by hand can take hours. Bulk Geofencing makes it simple to find and create multiple geofences at once.

Instead of manually searching for and outlining every location, you can now enter a city or region along with a type of place to instantly surface matching locations.

For example:

“Austin, Texas – coffee shops”

“Miami, Florida – gyms”

“Denver, Colorado – shopping centers”

The platform searches for all relevant sites in that area and displays them on the map with building-level precision. You can review the results, select the ones that fit your targeting goals, and save them instantly as geofences.

Discover New Opportunities

Bulk Geofencing does more than save time. It helps you uncover locations you might not have found manually. Whether you are expanding into new markets or optimizing an existing campaign, this feature reveals new opportunities and ensures you never miss high-value places.

Precision Meets Flexibility

With support for sophisticated query inputs, Bulk Geofencing allows you to fine-tune your searches. Combine business types, neighborhoods, or landmarks to find the exact mix of locations that match your strategy. It offers both power and simplicity so you can move quickly without losing control.

Continuous Innovation at Agility

Bulk Geofencing is the latest step in Agility’s ongoing mission to improve how marketers build and activate location-based audiences. Alongside Manual Draw and Auto Draw, this new capability helps you work faster and smarter, whether you are creating a handful of local fences or hundreds of locations across the country.

Focus on Strategy, Not Setup

Agility continues to evolve its technology to remove manual barriers so marketers can focus on what truly matters: campaign strategy, creative storytelling, and performance optimization.

Bulk Geofencing brings speed, scale, and precision together in one streamlined workflow. It is a better way to explore, discover, and activate real-world locations with ease.

This feature is currently in development and available for testing. We welcome your feedback as we continue to refine and expand the experience.