All Shopify Sales in One Place

Shopify merchants are selling everywhere, from traditional eCommerce storefronts to subscription platforms like Recharge, social media channels like TikTok Shop, and influencer-driven platforms like ShopMy. But while your sales may be omnichannel, your data often isn’t. Most attribution models stop at the online store, leaving a significant portion of performance unaccounted for.

That changes now. With the launch of the Agility app on the Shopify App Store, brands can finally achieve complete sales visibility. This new integration bridges the data gap, providing a holistic view of your sales pipeline, campaign impact, and customer journey, all in one real-time dashboard.

The Hidden Gap in Shopify Attribution, and Why It Matters

The core idea behind marketing attribution is to determine which of your marketing activities are most effective at driving conversions or revenue. This insight is crucial for intelligently allocating your budget and maximizing the return on your marketing investment. 60% of leading marketers believe data-driven attribution is crucial to understand the journeys of high-value customers.

However, for many Shopify brands, this ideal remains a distant reality. Today's Shopify ecosystem is an increasingly fragmented landscape. With the rise of social commerce, recurring subscriptions, and influencer storefronts, success is no longer solely about the online store and new sales. Yet, despite this undeniable shift toward omnichannel growth, sales data often remains partial or incomplete, creating a significant blind spot.

Most Shopify brands are undercounting over 75% of their sales. Another Think with Google study found that 67% of shoppers use more than one device before making a purchase. Despite this multi-device reality, traditional cross-device tracking frequently underrepresents mobile touchpoints by up to 46%. This means a substantial portion of the customer journey, particularly early mobile engagement, goes largely uncredited, skewing perceptions of what truly drives conversions.

This critical gap often results in missed opportunities, sales goals, misallocated budgets, and a sales team operating without full visibility. In today’s environment, where optimizing every ad dollar and sales activity counts, this lack of clarity puts your entire sales strategy at risk, potentially sabotaging future sales.

Why Your Pixels Aren't Telling the Whole Story

For years, pixels have been the standard for tracking conversions on websites. These small snippets of code are designed to fire when a specific action occurs on your site, like a purchase. However, as shopping behavior evolves, pixels are becoming increasingly unreliable for complete attribution for two primary reasons:

1. Off-Site Purchases: The fundamental issue is that many purchases now happen entirely outside of your Shopify storefront. Customers are buying directly through platforms like TikTok Shop, Instagram Checkout, or even via expedited payment methods like Shop Pay on external sites. In these scenarios, the traditional pixel embedded on your Shopify website simply never "sees" the transaction. As a result, it cannot record the sale, leading to significant blind spots in your reported data.

2. Ad Blocker Interference: A growing challenge comes from ad blockers. Over 43% of global internet users now employ ad blockers, and many of these tools are designed to block pixel scripts entirely. This means that critical tracking events never fire, and advertising platforms never receive the data needed to attribute conversions correctly.

Both of these factors contribute to a distorted view of your marketing performance, making it impossible to truly understand the full impact of your campaigns and accurately attribute revenue.

Meet the Solution: Agility’s Shopify Integration

Agility’s new integration isn’t just another reporting add-on. It’s a full-fledged sales tracking software designed to connect your sales activities with campaign performance, regardless of where the effective sales happen.

Whether your customers buy via a TikTok video, renew through a Recharge subscription, or check out using a ShopMy link, Agility captures those events in one streamlined dashboard. The result is one source of truth that informs your sales reps, performance marketers, and leadership team alike.

What You Get with Agility’s Shopify Integration

Complete Sales Tracking Across Channels

Track and unify purchases from all Shopify-connected apps: Recharge, TikTok Shop, ShopMy, and more. Every sale gets counted.

Real-Time Sales Data & Campaign Metrics

No more waiting for delayed reports. Get up-to-date visibility on sales activities, conversions, and customer engagement to optimize your sales cycle instantly.

Stronger Attribution, Smarter Spending

Connect media spend directly to sales outcomes. Use this functionality to plan your next ad budget or fine-tune your sales strategy based on actual ROI.

Automated Reporting and Forecasting

Replace clunky spreadsheets with automated performance reports and sales forecasting insights that help you plan ahead and streamline lead generation workflows.

Improve Team Performance

Align your sales team, media buyers, and CRM strategy around clean data. Use built-in templates and integrations to connect with your broader sales tools and CRM platforms, including Salesforce.

Agility’s advantage

While most platforms offer robust marketing analytics, they often fall short in providing full attribution across subscription and social commerce apps. Agility’s advantage is in its integrated view of campaign and conversion data, not only across Shopify, but across your entire paid media ecosystem.

Compared to basic Shopify analytics or native TikTok Shop dashboards, Agility enables you to track customer interactions from initial impression to final sale. This empowers your team to optimize sales activities, shorten the sales cycle, and close deals more quickly by focusing on qualified leads, enhancing lead-nurturing efforts, and refining your customer relationship management strategy.

Why It Matters for Shopify Brands

This integration enables more intelligent and confident business decisions. By closing the attribution gap, your team gets a reliable foundation for:

• Sales pipeline management

• Accurate sales forecasting

• Better sales metrics and KPI tracking

• Campaign optimization in real time

• Reducing manual data entry and increasing automation

If you’re running a Shopify store and investing in media, Agility is the upgrade your sales tracking tools have been waiting for. 

Get Started with Agility’s Shopify Integration

See exactly what your campaigns are delivering and what your reports have been missing. With Agility, you gain a single source of truth for all your Shopify-connected channels.

Talk to our team to explore activation options or add the Agility integration directly from the Shopify app store.

Ready to stop guessing and start measuring what matters? Let’s streamline your data, shorten your sales cycle, and boost your bottom line.

FAQ

How does Agility capture sales made outside the Online Store?

The app connects to your Shopify account and pulls in transaction data across supported sales channels, including Recharge subscriptions, TikTok Shop purchases, and ShopMy checkouts.

Will this impact store performance or the checkout process?

Not at all. The integration operates in the background with zero disruption to the customer experience, store speed, or checkout functionality.

What types of campaigns does this improve reporting for?

All of them. From brand awareness to direct response, Agility ensures that conversions through non-traditional channels are accurately counted.

How soon will I see results in my dashboard?

Most users begin seeing real-time updates within hours of activation. Sales data flows automatically without the need for manual data entry.