Agility Q3 2025 Product Update

Last quarter, Agility's product team focused on pushing audience building and measurement to new heights. With faster persona creation, advanced testing, and closed-loop measurement, Agility continues to make precise brand growth more straightforward to achieve and prove.

Advanced Persona Testing

Precise persona building is only the first step. To maximize performance, you need the flexibility to experiment and test. That's where Core and Variant Testing comes in. Keep foundational persona attributes consistent while testing variations and quickly identify which combinations yield the best results without having to start from scratch.

Faster Persona Creation

Getting started building personas should be quick and intuitive. That's why we’ve introduced three new ways to construct precise personas from your chosen audiences in less time:

• Persona Templates: Jumpstart persona creation with pre-built templates crafted by the Agility team. Copy, customize, and launch campaigns faster without losing the ability to fine-tune your targeting.

  

  
  

• AI-Assisted Persona Generation: Through a guided chat, Agility’s AI helps you shape personas step by step. You’ll have a ready-to-use persona in just minutes that can then be refined as needed.

  

  
  

• Persona Clusters: Analyze the audiences engaging with your brand’s social handles to uncover new persona opportunities. A cross-identity graph reveals overlapping attributes and creates clusters based on high index, multiples, and similarity scores. From there, we recommend personas you can activate in campaigns, helping you find more people who resemble your most engaged audiences.

  

Closed-Loop Measurement with Shopify

With the new Shopify App Integration, you can connect your store directly to Agility and track purchases in real time. This unlocks:

• A direct link between ad exposure and customer orders

• Accurate ROI measurement using verified transaction data

• Smarter optimization decisions powered by real conversion insights

• A complete picture of customer behavior after ad interaction

Looking Ahead

With these updates, the Agility platform makes persona-driven advertising more powerful than ever, from creation to activation to measurement.

Stay tuned for the next wave of features, designed to keep your brand's growth precise, measurable, and scalable with you.

Explore the new features in Agility