Agility Q2 2025 Product Update
Explore Agility’s latest Q2 2025 updates—Personas, a new brand dashboard, CRM tools, and more—to help marketers achieve smarter targeting and measurable growth.
Product Update
2
min read
Our team was hard at work last quarter, enhancing the Agility platform with powerful new features designed to help you drive precise, measurable brand growth. Here’s a closer look at what came out in Q2 2025.
Personas: Hyper-Target with Precision
Reaching individual audiences is no longer enough. With Personas, you can now combine multiple audience segments to create rich, multidimensional customer profiles. This innovation allows you to target with unmatched precision, making every campaign smarter and more impactful.
Precision Brand Dashboard: Visualize True Brand Growth
The Precision Brand Dashboard isn’t just about numbers—it’s about telling your brand’s story. Purpose-built for brand advertisers, it helps you move beyond short-term metrics to visualize long-term growth. Track outcomes such as increased mental availability, lower growth costs, and new buyer acquisition, and share the results clearly and compellingly so that your leadership will understand.
CRM Audience Enhancement: Streamlined Customer Data
We’ve improved the CRM audience experience, allowing you to upload customer data directly within the Agility platform—no more switching between tools. This seamless update makes it easier than ever to create CRM audiences and integrate them into Personas for a more refined targeting strategy.
Demographic Audiences: Expanded Targeting Options
We’ve expanded your audience options with the launch of Demographic Audiences. This new audience type lets you build Personas using demographic data such as:
Gender
Age
Household Income
Marital Status
These additions provide you with even more ways to construct precise customer profiles and target the right people with your campaigns.
Explore the New Features
Ready to see these updates in action? Register today and start exploring the new capabilities.
It’s been an incredible quarter, but we’re even more excited about what’s next. Stay tuned for innovative new features on the horizon. What should we work on next? Share your ideas at support@agilityads.com.
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