5 Tips To Get the Most Out Of Your Programmatic Ad Spend

You’re interested in programmatic advertising and want to try testing it but aren’t sure how it works and if it’s worth adding to your digital ad strategy. How can you get the biggest ROI for your money?

We’ll look at how to get the most out of your programmatic ad spend and answer several common ad budgeting questions.

Tip 1 : Create Programmatic Ads Based On Device

An ad on a phone can look vastly different from an ad on a desktop.

One size does not fit all in advertising. Failing to customize ads for specific devices can be a waste of money. 

Start by figuring out your audience's most commonly used devices and creating customized ads for that experience. Then you can continue down the list of devices, ensuring that each ad experience is appropriate for that device. 

Tip 2: Use a Programmatic Ad To Influence the Customer Journey

All advertising is built on the foundation of the customer journey. To get the most out of your programmatic ad, find the perfect place to use it in the customer journey.

Programmatic advertising can target customers at each step of the customer journey. It can do this by targeting: 

• People who have searched for a specific service or product

• People who have already visited your website before and haven’t converted

• People who bought from you or used your services in the past but haven’t engaged with your business in a while

This has a better ROI than blanketing digital spaces with a generic ad. While fewer people see your ad, the people who do see it will be more likely to convert. 

Tip 3: Narrow Your Audience Segmentation

Just like knowing what part of the customer journey you want to target, you should also segment your audience to get the most out of your programmatic ad spending. As tempting as it is to try to reach everyone, that’s a great way to avoid converting anyone. 

Instead, segment your target audience by demographics, geofencing, or where they are in the customer journey.  

Let’s say you want to advertise to a particular part of your audience, like locals in a specific region looking to purchase. A platform like Agility can significantly improve targeting for that group. 

Tip 4: Avoid Running a Fixed CPA/CPI Campaign

Marketers often choose cost-per-action (CPA) or cost-per-install (CPI) campaigns to prevent overspending.

But depending on your audience, running CPI campaigns might not always be the best option. 

Instead, a dynamic CPM (dCPM) is a better bidding method because it allows for more flexibility, and you pay less per conversion when you take the customer lifetime value (CLTV) into account. 

Tip 5: Let a Campaign Run Fully

If you want to use programmatic advertising, you need to learn to think long-term. A common mistake is to want to change an ad right away when it doesn’t take off immediately. Turning off a campaign before the algorithm has narrowed in on the ideal audience means you could lose out on not just potential conversions but also helpful data that you could use to improve future ads. Making the right financial investment means planning not just how much to spend on your programmatic campaigns, but also having a solid strategy regarding campaign duration.  

Partner with Agility to Get the Most Out Of Your Programmatic Ad Spend

Through the Agility platform, we make it easier for you to create, launch, manage, and optimize programmatic ads. We give you the power to customize your campaigns completely so that you can target your ideal audience. 

Schedule a demo today to learn how the Agility platform works and how it can help you improve your programmatic advertising while staying within your ad budget. 

Frequently Asked Questions

Here are a few typical questions about programmatic advertising we often hear. 

What factors must be considered before preparing an advertising budget?

Which factors determine the marketing budget for your company depends on what kind of industry you’re in and the size of the campaign you are running. 

Here are a few common factors you should consider when establishing your advertising budget:

• Who are you targeting?

• Where are you targeting? 

• How will you measure success in your campaign? 

• Do you plan on working with other agencies?

• How long do you want to advertise?

• What creative formats do you want to advertise with?

• What were your past marketing budgets, and what were their results?

How do I know that programmatic ads are best for my budget?

Programmatic ads work best when you have a specific target audience. Because programmatic ads can get the right ad to the right audience at the right time, you’ll see a better ROI using programmatic in coordination with your other marketing efforts.

Why programmatic ads?

Programmatic ads will stretch your budget when you have a specific audience to target. You’ll also see real-time insights, increases in ROI, and improved efficiency.