WEBINAR
Personas:
From silhouettes to portraits
Learn how to build precision audiences that actually convert with persona-based targeting, cross-channel audience activation, and persona-level performance measurement.
March 12, 2026 – 11 AM MT
Live session – 30 mins + Q&A
Save your seat
It’s precision.
Most platforms promise reach. Few deliver the targeting accuracy and reusability that brand marketers actually need.
What you'll learn
In this session, you’ll walk away with:
How to measure performance at the persona level and tie spend to outcomes.
Real examples from VidAngel and Lucchese
A framework for spinning up audience variants in minutes, not hours.
How to build reusable persona frameworks—from broad silhouette to precise portrait.
How to deploy one persona consistently across CTV, display, social, audio, and video.
Who this is for
Marketing leaders at mid-market and enterprise brands who own brand advertising budgets and need audiences that actually convert.
• A CMO, VP of Marketing, or Director of Demand Gen
• Running brand campaigns across CTV, programmatic, audio, or social
• Tired of inconsistent targeting and rebuilding audiences from scratch
Learn more about precision brand advertising.