Agility’s measurement science uses incrementality measurement and best-in-class tracking to show stakeholders and executives exactly how precision brand advertising drives long-term growth, lowers costs, and builds lasting brand equity.
Incrementality testing
Isolating impact with randomized controlled trials and PSA studies.
Cohort-based analysis
Track buyers over time to reveal delayed conversions and long-term ROI.
Stage-appropriate metrics
Show near-term signals that align with your long-term growth goals.
Unified data systems
Integrated tracking, identity resolution, and dashboard reporting in one platform.




