What is programmatic guaranteed? A way to create a direct deal between publisher and advertiser with agreed-upon impressions and prices to automate your marketing.

How It Works

Skip the middleman and still get the best deals of the day by negotiating directly with the advertising publisher. The publisher will work within the agreed-upon fees and impression volume to ensure optimal delivery within your specified timeframe. When the stakes are high, programmatic guaranteed can help ensure you get the inventory you need to achieve your marketing goals.

• Direct Negotiation: The publisher and advertiser negotiate directly to set the price per impression and the total number of impressions to be delivered within a specific timeframe.

• Guaranteed Delivery: The publisher reserves the space and commits to delivering the agreed-upon ad.

• Automated Execution: The publisher uses a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP) to automate pricing and delivery within your agreed parameters.

• Fixed Price and Volume: Once the deal is negotiated, it is transparent and guaranteed, ensuring the advertiser receives exactly what they are willing to pay for.

Key Features

Stay relevant and active in the advertising game without wasting time.

• Guaranteed Inventory: Ad inventory is reserved explicitly for the advertiser and won’t be sold to others at auction.

• Prenegotiated Terms: The budget and expected results are predetermined to simplify budgeting.

• Automated Workflow: It puts your predetermined requirements into direct play and eliminates the complex back-and-forth between the publisher and advertiser for trafficking and insertion orders.

How Programmatic Guaranteed Differs from Other Deals

The idea of directly brokered advertising deals is not new. However, programmatic guarantee execution delivers the elegance of on-demand, dynamic service while still controlling costs in a fast-paced market.

Other advertising options might include:

• Private Marketplace (PMP): Invitation-only auctions for premium advertising space without the guarantee of impressions.

• Preferred Deals: Advertising inventory is available at a fixed price. Inventory is not reserved, and the decision to buy is made for each case presented separately.

• Open Auction: Inventory is sold to the highest bidder in real-time. There are no reserved or pre-determined arrangements to guarantee inventory.