Make the direct connection between advertiser and publisher to streamline digital marketing success.

What Is Programmatic Direct?

Did you know you can automate your marketing? Programmatic direct is a convenient and effective way to buy and sell digital advertising. It negotiates on your behalf to direct and reserve placement deals that are timely and targeted to your needs.

How It Works

In the past, you’ve worked hard to prepare the best marketing ads and campaigns, then researched the best places to buy ad space. The problem is that research is outdated before your ad even runs.  Programmatic direct involves real-time bidding (RTB) to buy and place ads within moments of being triggered by your parameters.

Automatic Negotiation

Gone are the days of back-and-forth communications to negotiate the best deal for your marketing dollar. Automate your ad purchasing with pre-set billing thresholds, impression limits, separate line items, and targeted impact.

Choose Your Deal

Programmatic guaranteed: Reserve exactly what you want ahead of time with a programmatic guarantee. Set your inventory price and terms to proceed without any changes.

Preferred Deals: Set your terms for inventory and pricing with the option to buy if the opportunity is right. These deals are not guaranteed. The inventory isn’t unconditionally reserved, and you aren’t required to buy the inventory the system bids on.

Fixed and Transparent Pricing

You are still ultimately in control of your marketing spend. Both parties agree on the terms ahead of time and provide you with the best placements based on the funding you have agreed on.

Key Benefits

It’s time to free your ad staff for bigger and better things. Programmatic direct will work quickly and effectively in the background to ensure your product and brand recognition reach the right customers while staying on budget.

Avertisers

• Higher control over ad placements

• Guaranteed reach

• Improved viewability

• Brand safety compared to open exchanges

Publishers

• Streamlined sales and operations

• Less busy work, more results

• Focus on negotiation rather than manual execution