Interactive Ads: What They Are + Examples

What Is an Interactive Ad?

Interactive ads are digital ad formats that invite users to actively participate—by clicking, swiping, speaking, or scanning—rather than passively viewing. They turn advertising into a two-way experience, making it easier to capture attention, boost engagement, and drive measurable actions.

How Interactive Ads Work

Interactive ads use technology across streaming TV, mobile, social platforms, and audio devices to let audiences respond directly. Formats may include shoppable overlays, quizzes, polls, gamified experiences, or voice-enabled actions through smart speakers. By encouraging interaction, these ads provide brands with richer engagement data and shorten the path from awareness to conversion.

Interactive Ads Examples

Examples include:

• Shoppable video ads where viewers can add items to their cart while watching.

• Gamified experiences like branded mini-games or “choose-your-own-adventure” stories.

• Interactive audio ads where listeners use voice commands to request info or set reminders.

• Social ads with polls or instant-play content that responds to user choices.