Cost Per View (CPV) | Definition & Formula Explained
Learn what cost per view (CPV) means in advertising, how to use the cost per view formula, and why CPV is key for measuring video campaign efficiency.
Glossary
1
min read
What is Cost Per View?
Cost per view (CPV) is a video advertising pricing model where advertisers pay each time someone watches their ad for a set duration (e.g., 15–30 seconds depending on the platform). Unlike impressions, CPV ties spend directly to viewer engagement, making it a key metric for evaluating the efficiency of video campaigns across YouTube, CTV, and programmatic placements.
A good CPV often falls between $0.03–$0.30 per view, though benchmarks vary by industry and audience. High CPVs (above $0.50–$0.60) usually signal poor targeting, weak creative, or inefficient bidding.
Marketers rely on CPV to compare performance across channels, gauge content resonance, and ensure budget is being used effectively. It’s most useful when viewed alongside other metrics such as CTR, CPA, or ROAS to see the full picture of campaign performance.
Cost Per View Formula
The cost per view formula is simple:
CPV = Total Advertising Cost ÷ Total Number of Views
Example: If you spend $2,000 on a video ad campaign and receive 10,000 views, your CPV is $0.20 per view.
Share in...