Effectively track conversions with the incremental impact of conversion lift. Calculate and compare advertising impact over multiple platforms with accuracy.

What is Conversion Lift?

One part of understanding the incremental impact of your targeted ads is understanding conversion lift. This compares the differences between a control group that does not receive targeted advertising and a group that receives specific marketing information.

How it Works

Having accurate information from both a test and a control group allows you to isolate metrics like conversion rates. You will need to measure and compare data from a control group with no ad exposure to results from a test group that sees your targeted ad campaign.

The results you receive will provide information on incremental conversions, incremental return on ad spend (iROAS), and cost per incremental conversion (CPIC). This information is directly related to the marketing value of your ad campaigns.

Benefits

Use conversion lift data to gauge customer interactions, such as purchases or sign-ups that are the direct result of marketing efforts, and better understand how to optimize your advertising dollars for true ROI.

• Measures true incremental value: Conversion lift shows which customer actions would not have happened without the influence of your ads. 

• Improves ad strategy: It provides insights to help optimize ad campaigns and target marketing spend for better conversion rates. 

Provides clearer ROI: This data also helps advertisers identify the total incremental return on investment for their campaigns, enabling them to refine marketing budgets and reduce spending.