What is Creative as a Service (CaaS)?

Creative as a Service (CaaS) is a subscription-based model that provides businesses with on-demand access to creative services such as graphic design, video production, branding, and copywriting. Instead of hiring in-house teams or managing freelancers, businesses can scale their creative output efficiently while keeping costs predictable.

For performance-driven marketers, CaaS offers a streamlined solution to ensure consistent, high-quality creative assets across programmatic advertising campaigns—without the overhead of a full-time creative team. Whether your strategy includes display ads, video, CTV, or native advertising, a CaaS model ensures that your creatives align with your ad strategy, audience insights, and conversion goals.

With CaaS, brands can:

• Increase creative production without adding headcount

• Scale campaigns across multiple ad formats seamlessly

• Ensure brand consistency across all marketing assets

• Quickly test and iterate ad creatives for performance optimization

Unlike traditional creative agencies, which operate on retainers and rigid project scopes, CaaS provides flexibility, faster turnaround times, and predictable costs, making it an ideal solution for performance marketers focused on agility and results.

Creative as a Service Examples

A CaaS model can support a variety of creative needs across multiple marketing channels, including:

Ad Creative & Digital Marketing Assets

• Display Ad Design – Banner ads, static and animated graphics for programmatic display campaigns.

• Native Advertising Assets – Custom ad creatives designed to blend with editorial content across digital platforms.

• Social Media Ad Creatives – Static and video ads tailored for digital campaigns (note: Agility does not run social media ads).

Video & Motion Graphics

• Connected TV (CTV) & OTT Video Ads – Optimized video creative for streaming platforms.

• Animated Display Ads – Motion graphics that enhance engagement.

• Explainer Videos & Product Demos – Short-form video content for ad placements.

Branding & Marketing Collateral

• Logo & Brand Identity Design – Consistent visual branding across campaigns.

• Landing Page & Website Graphics – Conversion-focused designs for programmatic landing pages.

• Infographics & Data Visualizations – Visually engaging content to support content marketing.

Content & Copywriting

• Programmatic Ad Copy – Performance-driven messaging optimized for audience targeting.

• Email & CRM Creative – Copy and design for automated marketing sequences.

• SEO & Blog Content – Long-form content that supports brand authority and audience engagement.

By integrating CaaS into your marketing strategy, you ensure that your creative assets align with your paid media goals, drive engagement, and maximize ad performance—all while keeping production agile, cost-effective, and scalable.