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Stay ahead in the smart ring revolution
Stay ahead in the smart ring revolution
Stay ahead in the smart ring revolution
Stay ahead in the smart ring revolution
Build brand equity to keep Oura top-of-mind in a growing market. Scale customer acquisition while protecting category leadership.
Build brand equity to keep Oura top-of-mind in a growing market. Scale customer acquisition while protecting category leadership.
Problem
Problem
Pain points
Pain points
The wellness wearable category is evolving rapidly. Premium positioning requires capturing mindshare before competitors flood the market with alternatives.
The wellness wearable category is evolving rapidly. Premium positioning requires capturing mindshare before competitors flood the market with alternatives.
New players entering the market
Tech giants are launching smart ring alternatives, putting pressure on Oura’s premium positioning.
Early adopters are captured
You've won the health-conscious early adopters. Now you need to build mental availability with the next wave of customers entering the market.
Omnichannel complexity is growing
As you expand across DTC, retail partners, and marketplaces, measuring and optimizing marketing media spend becomes increasingly complex.
Problem
Pain points
The wellness wearable category is evolving rapidly. Premium positioning requires capturing mindshare before competitors flood the market with alternatives.
New players entering
the market
Tech giants are launching smart ring alternatives, putting pressure on Oura’s premium positioning.
Early adopters are captured
You've won the health-conscious early adopters. Now you need to build mental availability with the next wave of customers entering the market.
Omnichannel complexity is growing
As you expand across DTC, retail partners, and marketplaces, measuring and optimizing marketing media spend becomes increasingly complex.
The cost of inaction
The cost of inaction
Wasted budget
Without strong brand equity, price becomes the main differentiator, and it becomes a race to the bottom against tech giants.
Slow pipeline
Every dollar spent on performance media without brand-building creates diminishing returns as new market entrants default to familiar names.
Data gaps
Meanwhile, fragmented measurement across channels means you can't confidently prove which investments are driving membership and hardware sales.
The cost of inaction
Wasted budget
Without strong brand equity, price becomes the main differentiator, and it becomes a race to the bottom against tech giants.
Slow pipeline
Every dollar spent on performance media without brand-building creates diminishing returns as new market entrants default to familiar names.
Data gaps
Meanwhile, fragmented measurement across channels means you can't confidently prove which investments are driving membership and hardware sales.
Build results through brand
Build results through brand
Build results through brand
Traditional performance marketing reaches customers who already know you. But to own the category, you need to shape perception early on.
Traditional performance marketing reaches customers who already know you. But to own the category, you need to shape perception early on.
Traditional performance marketing reaches customers who already know you. But to own the category, you need to shape perception early on.
Build brand equity at scale
What it does
Agility's brand advertising platform reaches new audiences across premium connected TV, streaming audio, and digital channels—building mental availability with customers who will be shopping in the next 6-18 months.
Business outcome
Drive unaided brand awareness and consideration among consumers before they start their purchase journey. Be the name they think of first when they decide to buy.
Build brand equity at scale
What it does
Agility's brand advertising platform reaches new audiences across premium connected TV, streaming audio, and digital channels—building mental availability with customers who will be shopping in the next 6-18 months.
Business outcome
Drive unaided brand awareness and consideration among consumers before they start their purchase journey. Be the name they think of first when they decide to buy.
Build brand equity at scale
What it does
Agility's brand advertising platform reaches new audiences across premium connected TV, streaming audio, and digital channels—building mental availability with customers who will be shopping in the next 6-18 months.
Business outcome
Drive unaided brand awareness and consideration among consumers before they start their purchase journey. Be the name they think of first when they decide to buy.
Build brand equity at scale
What it does
Agility's brand advertising platform reaches new audiences across premium connected TV, streaming audio, and digital channels—building mental availability with customers who will be shopping in the next 6-18 months.
Business outcome
Drive unaided brand awareness and consideration among consumers before they start their purchase journey. Be the name they think of first when they decide to buy.
RESULTS
Case studies
Case studies
See how leading brands use Agility to turn brand advertising into predictable, long-term growth.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Luxury footwear brand
Driving profitable, incremental growth
Problem
The iconic luxury footwear brand needed to build brand awareness with a new generation of customers while maintaining its premium positioning in a market facing cheaper competitors.
Approach
Agility deployed a brand-building campaign across connected TV and premium digital channels, targeting affluent consumers who value craftsmanship and heritage, without resorting to discounting.
Result
Significant lift in brand consideration and new customer acquisition, proving that premium brands can grow market share through brand investment rather than price competition.
Consumer subscription brand
Driving scalable growth for a national consumer membership organization
Problem
The brand needed to scale membership acquisition while maintaining efficient CAC in a competitive subscription market, with pressure to prove marketing ROI to leadership.
Approach
Agility combined upper-funnel brand awareness campaigns with performance media, using unified measurement to optimize the full-funnel customer journey from awareness to subscription.
Result
Drove significant membership growth with clear attribution showing how brand investments contributed to subscription conversions, giving leadership confidence in marketing spend.
Founder @ National CPG Brand
Founder @ National CPG Brand
Proven results over time
Proven results over time
Proven results over time
Demand quality improves first, followed by stronger conversion efficiency. Consistency reinforces performance across channels. That structure is what enables predictable, long-term growth.
4 months
250%
increase in high-intent traffic
4 months
250%
increase in high-intent traffic
6 months
2.2x
higher conversion rate compared to placebo group
6 months
2.2x
higher conversion rate compared to placebo group
12 months
60%
more new buyers than performance-only strategies within a year
12 months
60%
more new buyers than performance-only strategies within a year
FAQS
FAQS
Frequently asked questions
Frequently asked questions
Frequently asked questions
Learn more about precision brand advertising.