Agility - Precision Brand Advertising

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Inventory Types & Definitions

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Direct Deals

Deal made directly

between the Agility and the seller (publisher/platform),

by passing open auctions

but DOES NOT run through the Agility app.

Agility Targeting is not available

Limited Ability to reallocate budgetWill not run in TTD Direct IO but runs in TTD

Programmatic Guarentee (PG)

Deal made directly between

the Agility and the seller (publisher/platform),

bypassing open auctions

but still runs through TTD

Agility Targeting is not availableLimited Ability to reallocate budget

Limited on Frequency Capping, Pacing & TargetingStill Runs Programmatically

Premium Inventory

Refers to high-quality,

brand-safe, and usually scarce inventory from top publishers or platforms.

Block List

A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.

Publisher

The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available

Blue List

An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.

SSP

A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.

White List

Select set of sites/apps that a customer would like to target

Direct Deals

Deal made directly

between the Agility and the seller (publisher/platform),

by passing open auctions

but DOES NOT run through the Agility app.

Agility Targeting is not available

Limited Ability to reallocate budgetWill not run in TTD Direct IO but runs in TTD

Programmatic Guarentee (PG)

Deal made directly between

the Agility and the seller (publisher/platform),

bypassing open auctions

but still runs through TTD

Agility Targeting is not availableLimited Ability to reallocate budget

Limited on Frequency Capping, Pacing & TargetingStill Runs Programmatically

Premium Inventory

Refers to high-quality,

brand-safe, and usually scarce inventory from top publishers or platforms.

Block List

A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.

Publisher

The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available

Blue List

An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.

SSP

A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.

White List

Select set of sites/apps that a customer would like to target

Direct Deals

Deal made directly

between the Agility and the seller (publisher/platform),

by passing open auctions

but DOES NOT run through the Agility app.

Agility Targeting is not available

Limited Ability to reallocate budgetWill not run in TTD Direct IO but runs in TTD

Programmatic Guarentee (PG)

Deal made directly between

the Agility and the seller (publisher/platform),

bypassing open auctions

but still runs through TTD

Agility Targeting is not availableLimited Ability to reallocate budget

Limited on Frequency Capping, Pacing & TargetingStill Runs Programmatically

Premium Inventory

Refers to high-quality,

brand-safe, and usually scarce inventory from top publishers or platforms.

Block List

A blacklist of restricted publishers, apps, or sites where an advertiser explicitly does not want ads to appear.

Publisher

The owner or distributor of content (apps, sites, channels, streaming services) who makes advertising inventory available

Blue List

An inclusion or exclusion list of publishers to define and control which publishers and supply paths are leveraged. Allows Agility to exercise preferences for how inventory is purchased.

SSP

A technology platform used by publishers to manage, sell, and optimize their ad inventory programmatically.

White List

Select set of sites/apps that a customer would like to target

We are everywhere

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Connected TV

Standard & Premium Inventory