Online marketers typically think of display and search as two distinct channels. Search is for sales and display is for branding. But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for...
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.