How Does Geofencing Technology Work?

How Does Geofencing Technology Work?

Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible.  GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There...

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What Is Contextual Targeting?

What Is Contextual Targeting?

Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect their target audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine...

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A Brief History of Native Advertising

A Brief History of Native Advertising

Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.

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What Is Geofencing? [Advantages & Disadvantages]

What Is Geofencing? [Advantages & Disadvantages]

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.

With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.

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