As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This principle is just one reason customer lifecycle marketing is so important. Yet many marketers are unfamiliar with customer—or consumer—lifecycle marketing. Or, they might have a basic understanding of...
A Short History and Projected Future of Connected TV
Connected TV is here to stay. Connected TV, or CTV, is the growing trend of streaming TV content to any device, including smart TVs, mobile devices, tablets, and computers. Find out how it started and where it’s headed. How CTV Started One of the first places CTV started was...
How Does Geofencing Technology Work?
Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible. GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There...
How to Measure Online Display Advertising: The Most Important Metrics
Many businesses are incorporating display ads into their digital marketing strategy. What Is Online Display Advertising? Online display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences. If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics...
Online Audio Advertising: Why It’s Viable and Affordable
When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but we are talking about online audio advertising. Digital audio advertising is similar to radio ads, but these ads are heard on internet platforms,...
Radius Targeting vs Polygon Targeting: What’s the Difference?
Advertising works best when you get the right ad to the right person at the right time. While it’s possible to flood the market with ads to a broad audience, it’s cheaper and more effective to focus your marketing campaigns. Geofencing is one option that helps companies target their...
Deep Dive Into OTT Advertising Platforms for 2021
Technology and the ways in which we consume content have been surging forward in leaps and bounds. Is your marketing strategy keeping up? Read on to learn about OTT advertising, available platforms, and how to use this medium to drive traffic to your business. What Is OTT Advertising? OTT...
What Is Contextual Targeting?
Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect their target audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine...
A Brief History of Native Advertising
Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.
![What Is Geofencing? [Advantages & Disadvantages]](https://agilityads.com/wp-content/uploads/2020/09/fence-on-farm-land.jpg "What Is Geofencing? [Advantages & Disadvantages]")
What Is Geofencing? [Advantages & Disadvantages]
Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.
With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.
