Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion...
How Mobile Has Redefined the Consumer Decision Journey for Shoppers
Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.
Display Drives Search
Online marketers typically think of display and search as two distinct channels. Search is for sales and display is for branding. But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for...
Keep it simple: 10 digital brand metrics that matter
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
