Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment....
What Are Digital Attribution Models and How Do They Help?
Every marketer understands the value of knowing which efforts produce the best results. But it’s challenging to nail that down and find those correlations. Attribution models provide a structure to assign credit to key marketing touchpoints giving you the ability to attribute customer conversions to specific marketing tactics or...
What Is CPCV? Deep Dive on Cost Per Completed View
As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI, these acronyms start to seem meaningless—unless you understand their true importance to your brand. CPCV is one of those acronyms you...
Are You Under-Thinking Your Digital Ad Placement Strategy?
As you closely analyze your digital ads’ costs per click, conversions, and bounce rate, don’t forget to consider one key element of any successful advertisement: digital ad placement. Paying close attention to placement allows you to optimize the performance of any ad, whether it’s on a mobile app, social...
7 Mobile Advertising Tips for the 2020s
Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact...
The Future of Location-Based Marketing
Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of location-based marketing, it’s important to know about its origins. Here’s your guide to the past, present, and future of location-based marketing to help you understand...
Must-Know CBD Advertising Laws for Every Platform
CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where advertising can be fairly straightforward and there aren’t as many regulations, CBD has very specific marketing and advertising challenges. Not only are there...
8 Connected TV Advertising Statistics You Should Know
Thanks to the explosion of technological innovation over the past decade, the world of advertising is always evolving. What may have worked for marketers just a few years ago could be irrelevant today, which is why it’s so important for advertising departments to stay on top of the latest...
Ultimate Guide to Geofencing for Events
In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away anytime soon, there’s nothing quite like getting to shake hands or speak face-to-face with a community you’ve built online. When you’re really looking to make your event stand out from...
4 Types of Mobile Advertising Explained & Compared
With the typical American spending more than 5 hours a day on their phone, it’s easy to see why mobile advertising has emerged as one of the most effective advertising channels today. About 96% of Americans own a cell phone, and the vast majority of those people (roughly 81%)...
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.
