How You Can Extend
Your Audience Reach
What is CTV/OTT?
Build online audiences using offline locations and reach those audiences on connected TV
So, what are you waiting for?
Agility Digital, Inc
10421 South Jordan Gateway, Suite 660, South Jordan, UT 84095
Phone: (844) 383-4448 Email: support@agilityda.com
Reach your new
Home Buyer audience on Connected TV
Connect TV (CTV) Use Cases
*41% of Individuals reached through Connected TV were unique and not reached by ads on linear TV
Digital Video Extension
Goal: Extend existing digital video strategies to CTV to message in more premium environments
Requirements: Use the same targeting and measurement capabilities as current digital video buys (e.g., audience targeting, conversion/view-ability tracking)
Traditional TV Extension
Goal: Extend traditional TV advertising strategies with CTV to mirror all aspects of traditional TV including targeting, measurement, and viewer experience
Requirements: Only serve ads on CTV devices (the television screen) and during full-episodic TV content
TV Content Alignment
Goal: Align brand with specific television content or a type of television content vertical (e.g., men’s lifestyle brand aligned during the World Cup or March Madness)
Requirements: Aligning with the right content is prioritized over device and audience targeting
Extend Reach to New Audience
Reach "cord cutters" and "cord never's" right where they're consuming on the big screen