The newest advertising technology tested against the competition and proven to drive better results.  

Agility Digital, Inc

10421 South Jordan Gateway, Suite 550, South Jordan, UT 84095

Phone: (385) 222-1952 Email: Griffin@agilityda.com

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Geofencing Platform

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Achieving Your Advertising Goals 

High-level differentiators for the Agility Self-Service Platform:

•  Agencies can make more margin on top of their agency fee
• Our minimums are lower than the competition
  
• 4x better than competitors performance
  
• True self-service platform you can manage in house
• Proprietary technology – not a reseller of existing platforms
• Dedicated account management team and optimization experts

Try before you buy. Get in and see what an Agility self-service account can do for you.

High-level differentiators for the Agility Self-Service Platform:

• 4x better results than competitors performance
• Our minimums are lower than the competition
  
• True self-service platform you can manage in house
• Proprietary technology – not a reseller of existing platforms
• Dedicated account management team and optimization experts

Our minimums are lower and our performance is 4X better than the competition. We  help your agency make more margin on top of your current agency fees with our true self-service platform.

Measure Success With Reporting 

Who Agility Has Brought Success 

How Does Geofencing Advertising Work?

Step 1: Geofencing Drawing

Collect offline audiences from any physical location by drawing targeted fences.

Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and is eligible to be served an ad. 

Step 5: Foot Traffic and/or Online Attribution 

Step 4: Customer Look Back Windows | Targeting Length

Agility offers custom look back windows, which includes as far as far back as year, as well as any shorter time period.  The audience is continually refreshed as device IDs fall out of the audience and new device IDs enter the geofenced area. 

Any mobile device ID that was collected in the original geofence, then served an ad and subsequently showed up at the advertisers physical location will be tracked as a conversion. This includes anyone who was served an ad and then converted online. 

Step 2: Audience Collection

Step 3: Audience Scrubbing (Quarantine)

Agility takes audience collection to the next level by sifting through the mobile device IDs that were collected during the geofencing process. This will determine if they were actually in the geofenced area.

The New Way to Geofence

Agility has fixed the geofencing inaccuracies to make sure your desired audience is truly collected. 

The History of Geofencing

The Radius Method: 
Radius targeting is the ability to drop a pin on a specific location and then collect an audience of people as far out as 100 meters to miles away. This inherently introduces audience contamination, people that are not relevant to an advertiser or brand. 

The Polygon Method: 
Using longitude and latitude points that are connected to make a polygon shape on a map of the area you want to collect an audience to target. Through experience and testing we have learned that these so-called precision fences are being flexed. Therefore, a much larger audience is being collected and audience contamination is still happening.  

The Agility Method: 
We took the best of polygon geofencing and then made it so the user could draw their own live fences. We don't flex our fences and we keep bots out. To ensure the accuracy of the audience we quarantine the data for 36 hours and scrub device ID's that may be fake or are not part of the target audience. With this client-focused method we serve fewer impressions and get better conversion rates because we are serving ads to your true audience.

Agility also offers lookback windows up to a year in the past. These audiences are always being refreshed and being stored for longer than 30 days if needed. 

4X Better Performance

Don't be Limited by Audience 

Agility offers a full-funnel programmatic solution including geofencing. Make sure you are always using the best method to gather the right audience to ensure the best results.

Contextual Retargeting

Geofencing

CRM Targeting

Site Retargeting

Search Retargeting

IP Targeting

The Results Are In

Agility was number 266 on the Inc.500 list for 2020. Agility also was able to make the number one spot for advertising and marketing in Utah and 22nd nationwide.

What is Geofence Advertising?

Geofencing is a digital boundary set around a physical area and is used in marketing. When a person is detected entering the designated area, it can cause an action to occur, like sending a notification or advertisement. Advertisements may continue to be sent after the person has left the designated area. 

Companies can use geofence targeting on competitor locations to target their customers. For example, J. Crew can geofence a Gap location and send J. Crew ads to Gap customers. From self serve geofencing to a programmatic platform, geofencing advertising platforms are becoming a popular form of marketing. Get ahead of the game with our geo-targeting services at Agility Digital. 

There are five main steps to geofence targeting / advertisement. Through Agility Digital, you can determine the actions that follow when a person enters the designated area. 

3 Geofencing Best Practices

Create Memorable Ads: Just like the old days, it really doesn’t matter if you have an ad in the Super Bowl if it doesn’t resonate with your audience. When geofencing, you need to know who is going to be walking into your fence and what they want to see. 

Bigger is Not Always Better: Geofence retargeting, or changing your geofencing boundaries, might be a good idea if you have the whole mall blocked off. If you choose a large area, your geofencing data may be askew. Be specific when geoframing. 

Mobile Traffic: Where are your targeted consumers right now? For companies trying to reach a large group of people with geofencing mobile advertising, think about places where people spend a lot of time on their phones, like universities and airports.