The newest technology tested against the competition and proven to drive better results.  

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Agility Digital, Inc

10421 South Jordan Gateway, Suite 550, South Jordan, UT 84095

Phone: (385) 222-1952 Email: Griffin@agilityda.com

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Geofencing Platform

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Achieving Your Advertising Goals 

High-level differentiators for the Agility Self-Service Platform:

  •  Agencies can make more margin on top of their agency fee
  • Our minimums are lower than the competition
  • 4x better than competitors performance
  • True self-service platform you can manage in house
  • Proprietary technology – not a reseller of existing platforms
  • Dedicated account management team and optimization experts
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Try before you buy. Get in and see what an Agility self-service account can do for you.

High-level differentiators for the Agility Self-Service Platform:

  • 4x better results than competitors performance
  • Our minimums are lower than the competition
  • True self-service platform you can manage in house
  • Proprietary technology – not a reseller of existing platforms
  • Dedicated account management team and optimization experts

Our minimums are lower and our performance is 4X better than the competition. We  help your agency make more margin on top of your current agency fees with our true self-service platform.

Measure Success With Reporting 

Who Agility Has Brought Success 

How Geofencing Works

Step 1: Geofencing Drawing

Collect offline audiences from any physical location by drawing targeted fences.

Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad. 

Step 5: Foot Traffic and/or Online Attribution 

Step 4: Customer Look Back Windows | Targeting Length

Agility offers custom look back windows, which includes as far as far back as year, as well as any shorter time period.  The audience is continually refreshed as device IDs fall out of the audience and new device IDs enter the geofenced area. 

Any mobile device ID that was collected in the original geofence, then served an ad and subsequently showed up at the advertisers physical location will be tracked as a conversion. This includes anyone who was served an ad and then converted online. 

Step 2: Audience Collection

Step 3: Audience Scrubbing (Quarantine)

Agility then scrubs all mobile device IDs that were collected during the geofencing process for 36 hours to make sure all mobile device IDs were in fact in the determined fenced area. 

The New Way to Geofence

Agility has fixed the geofencing inaccuracies to make sure your desired audience is truly collected. 

The History of Geofencing

The Radius Method: 
Radius targeting is the ability to drop a pin on a specific location and then collect an audience of people as far out as 100 meters to miles away. This inherently introduces audience contamination, people that are not relevant to an advertiser or brand. 

The Polygon Method: 
Using longitude and latitude points that are connected to make a polygon shape on a map of the area you want to collect an audience to target. Through experience and testing we have learned that these so-called precision fences are being flexed. Therefore, a much larger audience is being collected and audience contamination is still happening.  

The Agility Method: 
We took the best of polygon geofencing and then made it so the user could draw their own live fences. We don't flex our fences and we keep bots out. To ensure the accuracy of the audience we quarantine the data for 36 hours and scrub device ID's that may be fake or are not part of the target audience. With this client-focused method we serve fewer impressions and get better conversion rates because we are serving ads to your true audience.

Agility also offers lookback windows up to a year in the past. These audiences are always being refreshed and being stored for longer than 30 days if needed. 

4X Better Performance

Agility Platform

Impressions: 119,218

Clicks: 359

CTR: .3%

CPC: $1.32

Competitor Platform

Impressions: 141,826

Clicks: 82

CTR: .06%

CPC: $3.35

Don't be Limited by Audience 

Agility offers a full-funnel programmatic solution including geofencing. Make sure you are always using the best method to gather the right audience to ensure the best results.

Contextual Retargeting

Geofencing

CRM Targeting

Site Retargeting

Search Retargeting

IP Targeting

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The Results Are In

Agility was number 266 on the Inc.500 list for 2020. Agility also was able to make the number one spot for advertising and marketing in Utah and 22nd nationwide.