Ad campaigns are the lifeblood of your marketing efforts, but how do you truly know if they’re reaching their full potential? If you’re doing any form of multi-platform advertising, incremental reach is an essential statistic to track so you can get the most from your campaign. What Is Incremental Reach? Incremental reach is used by...
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.