Tag: <span>geofencing</span>

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is Addressable Geofencing?
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What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...

How Accurate Is Geofencing?
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How Accurate Is Geofencing?

Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment. A high level of geofencing accuracy...