Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility. What Is Display Network Advertising? As oOne of the oldest types of online advertising, display network advertising...
Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean 97 percent of traffic is useless, but there’s still value in that traffic. Retargeting focuses on the majority of customers who didn’t convert when first visiting your website and helps...
Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience In the right place At the right time Learn more about how geofencing can impact...
Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales. Here are some of the key performance indicators for geofencing analytics...
Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...
Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment. A high level of geofencing accuracy...
