Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility. What Is Display Network Advertising? As oOne of the oldest types of online advertising, display network advertising...
Ad campaigns are the lifeblood of your marketing efforts, but how do you truly know if they’re reaching their full potential? If you’re doing any form of multi-platform advertising, incremental reach is an essential statistic to track so you can get the most from your campaign. What Is Incremental Reach? Incremental reach is used by...
As you closely analyze your digital ads’ costs per click, conversions, and bounce rate, don’t forget to consider one key element of any successful advertisement: digital ad placement. Paying close attention to placement allows you to optimize the performance of any ad, whether it’s on a mobile app, social media platform, or website. So where...
