Tag: <span>campaign analytics</span>

The 4 Benefits of Retargeting Ads
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The 4 Benefits of Retargeting Ads

Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean 97 percent of traffic is useless, but there’s still value in that traffic. Retargeting focuses on the majority of customers who didn’t convert when first visiting your website and helps...

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is CPCV? Deep Dive on Cost Per Completed View
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What Is CPCV? Deep Dive on Cost Per Completed View

As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI, these acronyms start to seem meaningless—unless you understand their true importance to your brand. CPCV is one of those acronyms you may have heard tossed around a...

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