Tag: <span>attribution models</span>

What Are Digital Attribution Models and How Do They Help?
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What Are Digital Attribution Models and How Do They Help?

Every marketer understands the value of knowing which efforts produce the best results. But it’s challenging to nail that down and find those correlations. Attribution models provide a structure to assign credit to key marketing touchpoints giving you the ability to attribute customer conversions to specific marketing tactics or campaigns. Simply put, digital attribution models...

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