7 min read
Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or...
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In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think...
2 min read
Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be...
2 min read
Ad campaigns are the lifeblood of your marketing efforts, but how do you truly know if they’re reaching their full potential? If you’re doing any...
3 min read
Web traffic does not always equal sales. Indeed, the average conversion rate for a website is under three percent. Some might interpret this to mean...
3 min read
Why Is Retargeting Important in Advertising?
3 min read
You’re interested in programmatic advertising and want to try testing it but aren’t sure how it works and if it’s worth adding to your digital ad...
2 min read
Geofencing vs Geotargeting: What’s the Best Option for Your Campaign? When it comes to geofencing vs geotargeting, don’t make the mistake of thinking...
3 min read
Programmatic advertising is the preferred way to place your ads. Global programmatic ad spending has reached $493 billion, accounting for 54% of U.S....
2 min read
Search retargeting and site retargeting are digital marketing tools that help you reach customers at different points in the customer journey.
