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Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. Find out more about...
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Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic...
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If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros...
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In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away...
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Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of...
4 min read
Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing...
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Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines....
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Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV...
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Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect...
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As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI,...
