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Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the...
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Many businesses are incorporating display ads into their digital marketing strategy.
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Long-lasting business partnerships make or break any company—whether it is a business-to-consumer (B2C) partnership for a major retail company, or a...
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Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your...
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CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where...
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Programmatic online advertising is an automated, data-driven buying method used across multiple platforms. A huge array of inventory is available...
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Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both...
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A key part of any political campaign is voter awareness. Voters won’t vote for someone they don’t know, trust, or understand.
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Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US...
