The biggest weakness of radius or polygon targeting is audience contamination. Your ad is not going to be as effective if it doesn’t hit the right target. Agility helps reduce audience contamination by quarantining the data for 36 hours. During this...
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Online marketers typically think of display and search as two distinct channels. Search is for sales and display is for branding. But could they...
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As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This...
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Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a...
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Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming...
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When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how...
3 min read
Advertisements on CTV are becoming a major player in political campaigns. Learn what CTV is in politics and how you can leverage it as part of your...
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Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average, with the highest rates...
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Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three...
