Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue.
1. Target the Right Audience with Geofencing
One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has been geofencing. Geofencing helps you target the right audience at the right time.
It does this by allowing you to create a digitally fenced area in a physical space. When a user enters or exits that boundary, they can be targeted by your campaign. Geofencing can trigger in-app notifications, ads on social media, or text messages.
Because geofencing is able to target such a narrow audience, it’s easier to personalize your content and make your advertising campaign hyper-relevant.
2. Optimize for Mobile
What works great on a desktop or tablet device doesn’t always work on smaller mobile devices. If you’re making a mobile advertising campaign, take the time to customize the content to work for mobile devices.
Not only does the look and feel of your content need to be optimized for a mobile experience, but you also need to consider the length and complexity of your content. Straightforward, simple messages work best with mobile devices. Longer-form content pieces aren’t going to be effective in driving mobile conversions.
3. Set a Time Frame
Mobile advertising lets you target your audience at a specific time and place and speak directly to their experience and needs. If you set up a long-lasting campaign with the same content, you can quickly become out of touch with your audience. It is better to run shorter mobile campaigns so you can ensure your content is relevant.
4. Use Engaging Content
Your ad should not be a one-and-done message. Instead, it should be built to encourage your target audience to interact and engage with your content. Your goal should be to help your audience spend as much time as possible with your brand.
One of the easiest ways to create engaging content is with an eye-catching video that speaks to your audience. A video can direct users to explore your brand further with more videos, photo galleries, feature demonstrations, or even with a map to your nearest location.
No matter what form of content you choose to use, it should encourage your audience to stay, explore, and discover more about your brand.
5. Track the Right Data
Mobile advertising is different from other forms of digital advertising, which means you need to pay attention to the right metrics to better track the success (or failure) of your campaign. Using analytics like clicks might not be the best method available.
Mobile ads and marketing don’t necessarily lead to a direct sell, but they can help nudge your target audience. For this reason, focusing on APRU (average revenue per user), CPLU (cost per loyal user), or CPI (cost per install) can better help calculate the return on investment from your mobile advertising.
6. Make it Personal
Your target audience wants to know if you understand their needs. An example of this mobile marketing strategy is to focus on the specific issues and problems that face your target audience.
To make your campaigns more personal, show them that you understand their needs, concerns, pain points, and worries. Answer their questions, and show that you know their personal needs.
The more you can tailor your advertisements to your audience’s specific needs and talk directly to them, the better your message will resonate.
Personal connection isn’t just about their needs, concerns, and pain points, either. It can also be related to their location—which brings us back to the value of utilizing geofencing marketing.
7. Respect Your Audience
You might have perfected all of the technical details in your ad, but one of the biggest tips to really know how to do mobile marketing is to respect the privacy of your audience.
Mobile ads can be the perfect message placed at the right time to the right audience, but they can also become overwhelming, annoying, and instantly dismissed as spam. Your mobile advertisement campaigns need to be memorable and relevant, while still respecting your potential customers.
Avoid having too many mobile advertising campaigns targeting the same or similar markets at once. By flooding the market with your ads, your audience will start to associate your brand with being a nuisance. Your ads should be easy for users to dismiss with a prominent ‘close’ box and avoid any loud audio that automatically plays.
Get Started with Agility Digital
Agility Digital can help you deliver a relevant and personalized experience to your audience. We help you meet your goals and get the most from your advertising budget.
We’re ready to work with you to help you learn more about the different types of mobile advertising and help you design the mobile advertising strategy that works for your brand. Not only that, but we can provide you with examples of mobile advertising to give you a better idea of what can be done with your budget.
Schedule your free demo today to find out more about how Agility Digital can help your brand with your mobile advertising strategy.