How Mobile Has Redefined the Consumer Decision Journey for Shoppers

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they’re interested in, such as living room furniture, but they haven’t yet narrowed down their choices to an exact product.

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

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