How to Progress Positive Partnerships in Digital Marketing By Nicole Weitzmann, Senior Account Manager Long-lasting business partnerships make or break any company – whether it is a business to consumer (B2C) partnership for a major retail company, or a business to business (B2B) partnership where a software company helps enhance a big corporation’s success. The...
It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.
Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.
Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to...
Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.
Online marketers typically think of display and search as two distinct channels. Search is for sales and display is for branding. But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for merchants that use both.
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
Apple's most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.