Category: <span>Programmatic</span>

Programmatic vs Native Advertising: The Benefits and Key Differences of Both
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Programmatic vs Native Advertising: The Benefits and Key Differences of Both

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. Find out more about programmatic vs native advertising and how they both fill important roles in digital advertising campaigns.  What Is Native Advertising?  Native...

Programmatic vs. Display Advertising: Which Is Best for Your Business?
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Programmatic vs. Display Advertising: Which Is Best for Your Business?

Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility.   What Is Display Network Advertising?  As oOne of the oldest types of online advertising, display network advertising...

4 Advantages of Programmatic Advertising
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4 Advantages of Programmatic Advertising

Programmatic advertising is taking over digital ads with an estimated $81 billion in ad dollars. But what exactly is it, and why is it dominating the digital marketing market? Keep reading to find out why programmatic advertising is important and the benefits of programmatic ads. What Is Programmatic Advertising? At the most basic level, programmatic...

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    The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.