Category: <span>Mobile</span>

Programmatic vs. Display Advertising: Which Is Best for Your Business?
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Programmatic vs. Display Advertising: Which Is Best for Your Business?

Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility.   What Is Display Network Advertising?  As oOne of the oldest types of online advertising, display network advertising...

The Pros and Cons of Mobile Advertising
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The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...

7 Mobile Advertising Tips for the 2020s
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7 Mobile Advertising Tips for the 2020s

Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has...

How Mobile Has Redefined the Consumer Decision Journey for Shoppers
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.

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    The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.