Category: <span>Mobile</span>

The Pros and Cons of Mobile Advertising
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The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...

7 Mobile Advertising Tips for the 2020s
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7 Mobile Advertising Tips for the 2020s

Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has...

How Mobile Has Redefined the Consumer Decision Journey for Shoppers
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.