Category: <span>Geofencing</span>

Ultimate Guide to Geofencing for Events
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Ultimate Guide to Geofencing for Events

In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away anytime soon, there’s nothing quite like getting to shake hands or speak face-to-face with a community you’ve built online. When you’re really looking to make your event stand out from the typical conference or convention, choose...

How Does Geofencing Technology Work?
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How Does Geofencing Technology Work?

Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible.  GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There are three major parts of making...

What Is Geofencing? [Pros, Cons & More]
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What Is Geofencing? [Pros, Cons & More]

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.

With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.

Display Drives Search
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Display Drives Search

Online marketers typically think of display and search as two distinct channels.  Search is for sales and display is for branding.  But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for merchants that use both.