Category: <span>Geofencing</span>

Why Is Location Important in Marketing for Healthcare?
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Why Is Location Important in Marketing for Healthcare?

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings.  Why Does Location Matter?  Patients aren’t going to travel hundreds of miles to see their family physician for a checkup or flu shot. If they’re...

How to Advertise Your Medical Practice with Programmatic Advertising
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How to Advertise Your Medical Practice with Programmatic Advertising

Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition.  Find out more about how to advertise your medical practice using programmatic advertising and geofencing and how...

Programmatic vs. Display Advertising: Which Is Best for Your Business?
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Programmatic vs. Display Advertising: Which Is Best for Your Business?

Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility.   What Is Display Network Advertising?  As oOne of the oldest types of online advertising, display network advertising...

Geofencing vs. Beacons: What’s the Difference?
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Geofencing vs. Beacons: What’s the Difference?

When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how beacons and geofencing work and which you should pick for your next ad campaign.  What Is Geofencing and How Is It Used?  Geofencing establishes a geographic region...

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
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How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior

Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience  In the right place  At the right time Learn more about how geofencing can impact...

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is Addressable Geofencing?
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What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...

How Accurate Is Geofencing?
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How Accurate Is Geofencing?

Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment. A high level of geofencing accuracy...

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