Category: <span>Geofencing</span>

Geofencing vs. Beacons: What’s the Difference?
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Geofencing vs. Beacons: What’s the Difference?

When it comes to beacons vs. geofencing, it’s important to know what they can do so you can pick the best option for your business. Find out how beacons and geofencing work and which you should pick for your next ad campaign.  What Is Geofencing and How Is It Used?  Geofencing establishes a geographic region...

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
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How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior

Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience  In the right place  At the right time Learn more about how geofencing can impact...

Geofencing Analytics: What Should You Be Tracking?
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Geofencing Analytics: What Should You Be Tracking?

Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be difficult to understand if a campaign is successful because it doesn’t always translate to direct sales.  Here are some of the key performance indicators for geofencing analytics...

What Is Addressable Geofencing?
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What Is Addressable Geofencing?

Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines. It helps companies get close to the elusive goal of true one-to-one marketing. Companies can target anyone who comes to a specific address like their storefront, or can even target individual addresses of specific customers...

How Accurate Is Geofencing?
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How Accurate Is Geofencing?

Geofencing is one of the best ways to engage your target audience by sending hyper-local, relevant messages to their smartphones. Creating a pre-defined boundary is a key part of the success of any geofencing campaign. But that boundary must be accurate in order to maximize the return on investment. A high level of geofencing accuracy...

Ultimate Guide to Geofencing for Events
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Ultimate Guide to Geofencing for Events

In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away anytime soon, there’s nothing quite like getting to shake hands or speak face-to-face with a community you’ve built online. When you’re really looking to make your event stand out from the typical conference or convention, choose...

How Does Geofencing Technology Work?
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How Does Geofencing Technology Work?

Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible.  GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There are three major parts of making...

What Is Geofencing? [Advantages & Disadvantages]
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What Is Geofencing? [Advantages & Disadvantages]

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.

With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.

Display Drives Search
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Display Drives Search

Online marketers typically think of display and search as two distinct channels.  Search is for sales and display is for branding.  But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for merchants that use both.