By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...
Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV By Jessica Chase, CXO at Agility In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think about them leaving the house when they are old enough...
Don't assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.