Category: <span>Digital</span>

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Solving the Mystery of Post-Impression Traffic in Programmatic Display

By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...