By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability and the terms surrounding viewable inventory will...
Category: Digital
Post
Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV
Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV By Jessica Chase, CXO at Agility In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think about them leaving the house when they are old enough...
