Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three elements, you can make better marketing campaigns for your agency. Here’s your chance to learn how to market an agency by focusing only on the who, what, and where. Who Is...
Digital targeting approaches are ways that digital advertisements can better target their audiences. Rather than marketing to everyone, this allows companies to target advertisements to specific individuals who are more likely to be interested. Here are six digital targeting approaches that can be used to help a company better reach its target market. Demographic Targeting...
Search Retargeting 101 If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. Likely, the internet will feel a bit off compared to what you’re...
Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility. What Is Display Network Advertising? As oOne of the oldest types of online advertising, display network advertising...
If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...
Every marketer understands the value of knowing which efforts produce the best results. But it’s challenging to nail that down and find those correlations. Attribution models provide a structure to assign credit to key marketing touchpoints giving you the ability to attribute customer conversions to specific marketing tactics or campaigns. Simply put, digital attribution models...
As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI, these acronyms start to seem meaningless—unless you understand their true importance to your brand. CPCV is one of those acronyms you may have heard tossed around a...
As you closely analyze your digital ads’ costs per click, conversions, and bounce rate, don’t forget to consider one key element of any successful advertisement: digital ad placement. Paying close attention to placement allows you to optimize the performance of any ad, whether it’s on a mobile app, social media platform, or website. So where...
Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has...
Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of location-based marketing, it’s important to know about its origins. Here’s your guide to the past, present, and future of location-based marketing to help you understand where the industry has been and...
The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.
