Connected TV is here to stay. Connected TV, or CTV, is the growing trend of streaming TV content to any device, including smart TVs, mobile devices, tablets, and computers. Find out how it started and where it’s headed. How CTV Started One of the first places CTV started was with TiVo. In 1999, they made...
Many businesses are incorporating display ads into their digital marketing strategy. What Is Online Display Advertising? Online display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences. If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics are equally important. Learn how to...
When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but we are talking about online audio advertising. Digital audio advertising is similar to radio ads, but these ads are heard on internet platforms, such as Spotify, Google Play, YouTube...
Advertising works best when you get the right ad to the right person at the right time. While it’s possible to flood the market with ads to a broad audience, it’s cheaper and more effective to focus your marketing campaigns. Geofencing is one option that helps companies target their ads. Rather than targeting large markets...
Technology and the ways in which we consume content have been surging forward in leaps and bounds. Is your marketing strategy keeping up? Read on to learn about OTT advertising, available platforms, and how to use this medium to drive traffic to your business. What Is OTT Advertising? OTT advertising is an acronym for “Over...
Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect their target audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine makes sense, but how do you...
Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.
By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...
Why Advertisers Should Move Their Ad Budget From Traditional TV to Connected TV By Jessica Chase, CXO at Agility In advertising, it sometimes helps to think about how our children will be consuming advertising in the future. If we look at our children and think about them leaving the house when they are old enough...
When running display advertising, many marketers test running on Google Display Network (GDN) first due to the pure simplicity of GDN being in the same suite of products as Google AdWords. There are many benefits to running display advertising with a programmatic media buying vendor like Agility.
The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.
