Category: <span>advertising</span>

8 Connected TV Advertising Statistics You Should Know
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8 Connected TV Advertising Statistics You Should Know

Thanks to the explosion of technological innovation over the past decade, the world of advertising is always evolving. What may have worked for marketers just a few years ago could be irrelevant today, which is why it’s so important for advertising departments to stay on top of the latest trends. In 2021, connected TV advertising...

4 Types of Mobile Advertising Explained & Compared
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4 Types of Mobile Advertising Explained & Compared

With the typical American spending more than 5 hours a day on their phone, it’s easy to see why mobile advertising has emerged as one of the most effective advertising channels today. About 96% of Americans own a cell phone, and the vast majority of those people (roughly 81%) have a smartphone—meaning they’re spending a...

What Are Programmatic Ads—And Should You Be Using Them?
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What Are Programmatic Ads—And Should You Be Using Them?

Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing the latest marketing trends, you’ll reach your audience more effectively and attract a steady flow of new customers. And while online advertising has been around for a while,...

Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business
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Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business

As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This principle is just one reason customer lifecycle marketing is so important. Yet many marketers are unfamiliar with customer—or consumer—lifecycle marketing. Or, they might have a basic understanding of the term, but not know much...

A Short History and Projected Future of Connected TV
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A Short History and Projected Future of Connected TV

Connected TV is here to stay. Connected TV, or CTV, is the growing trend of streaming TV content to any device, including smart TVs, mobile devices, tablets, and computers. Find out how it started and where it’s headed.  How CTV Started One of the first places CTV started was with TiVo. In 1999, they made...

How to Measure Online Display Advertising: The Most Important Metrics
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How to Measure Online Display Advertising: The Most Important Metrics

Many businesses are incorporating display ads into their digital marketing strategy. Display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences.  If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics are equally important. Learn how to measure online display advertising and determine...

Online Audio Advertising: Why It’s Viable and Affordable
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Online Audio Advertising: Why It’s Viable and Affordable

When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but we are talking about online audio advertising.  Digital audio advertising is similar to radio ads, but these ads are heard on internet platforms, such as Spotify, Google Play, YouTube...

Radius Targeting 2.0: When to Use Polygon Targeting
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Radius Targeting 2.0: When to Use Polygon Targeting

Advertising works best when you get the right ad to the right person at the right time. While it’s possible to flood the market with ads to a broad audience, it’s cheaper and more effective to focus your marketing campaigns.  Geofencing is one option that helps companies target their ads. Rather than targeting large markets...

Deep Dive Into OTT Advertising Platforms for 2021
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Deep Dive Into OTT Advertising Platforms for 2021

Technology and the ways in which we consume content have been surging forward in leaps and bounds. Is your marketing strategy keeping up? Read on to learn about OTT advertising, available platforms, and how to use this medium to drive traffic to your business. What Is OTT Advertising? OTT advertising is an acronym for “Over...

What Is Contextual Targeting?
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What Is Contextual Targeting?

Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect their target audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine makes sense, but how do you...