Category: <span>advertising</span>

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
Post

How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior

Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience  In the right place  At the right time Learn more about how geofencing can impact...

The Pros and Cons of Mobile Advertising
Post

The Pros and Cons of Mobile Advertising

If you’re debating the advantages and disadvantages of mobile advertising, here’s your chance to learn more about it. Find out more about the pros and cons of mobile ads and why mobile marketing is important for the success of your business. The Pros of Mobile Advertising Here are some of the advantages of mobile advertising...

4 Advantages of Programmatic Advertising
Post

4 Advantages of Programmatic Advertising

Programmatic advertising is taking over digital ads with an estimated $81 billion in ad dollars. But what exactly is it, and why is it dominating the digital marketing market? Keep reading to find out why programmatic advertising is important and the benefits of programmatic ads. What Is Programmatic Advertising? At the most basic level, programmatic...

7 Mobile Advertising Tips for the 2020s
Post

7 Mobile Advertising Tips for the 2020s

Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has...

Must-Know CBD Advertising Laws for Every Platform
Post

Must-Know CBD Advertising Laws for Every Platform

CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where advertising can be fairly straightforward and there aren’t as many regulations, CBD has very specific marketing and advertising challenges. Not only are there local laws and regulations, but each...

8 Connected TV Advertising Statistics You Should Know
Post

8 Connected TV Advertising Statistics You Should Know

Thanks to the explosion of technological innovation over the past decade, the world of advertising is always evolving. What may have worked for marketers just a few years ago could be irrelevant today, which is why it’s so important for advertising departments to stay on top of the latest trends. In 2021, connected TV advertising...

4 Types of Mobile Advertising Explained & Compared
Post

4 Types of Mobile Advertising Explained & Compared

With the typical American spending more than 5 hours a day on their phone, it’s easy to see why mobile advertising has emerged as one of the most effective advertising channels today. About 96% of Americans own a cell phone, and the vast majority of those people (roughly 81%) have a smartphone—meaning they’re spending a...

What Are Programmatic Ads—And Should You Be Using Them?
Post

What Are Programmatic Ads—And Should You Be Using Them?

Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing the latest marketing trends, you’ll reach your audience more effectively and attract a steady flow of new customers. And while online advertising has been around for a while,...

Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business
Post

Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business

As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This principle is just one reason customer lifecycle marketing is so important. Yet many marketers are unfamiliar with customer—or consumer—lifecycle marketing. Or, they might have a basic understanding of the term, but not know much...

Join Our Newsletter

    Schedule A Demo

    The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.