Category: <span>advertising</span>

How to Measure Online Display Advertising: The Most Important Metrics
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How to Measure Online Display Advertising: The Most Important Metrics

Many businesses are incorporating display ads into their digital marketing strategy. Display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences.  If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics are equally important. Learn how to measure online display advertising and determine...

Online Audio Advertising: Why It’s Viable and Affordable
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Online Audio Advertising: Why It’s Viable and Affordable

When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but we are talking about online audio advertising.  Digital audio advertising is similar to radio ads, but these ads are heard on internet platforms, such as Spotify, Google Play, YouTube...

Radius Targeting 2.0: When to Use Polygon Targeting
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Radius Targeting 2.0: When to Use Polygon Targeting

Advertising works best when you get the right ad to the right person at the right time. While it’s possible to flood the market with ads to a broad audience, it’s cheaper and more effective to focus your marketing campaigns.  Geofencing is one option that helps companies target their ads. Rather than targeting large markets...

Deep Dive Into OTT Advertising Platforms for 2021
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Deep Dive Into OTT Advertising Platforms for 2021

Technology and the ways in which we consume content have been surging forward in leaps and bounds. Is your marketing strategy keeping up? Read on to learn about OTT advertising, available platforms, and how to use this medium to drive traffic to your business. What Is OTT Advertising? OTT advertising is an acronym for “Over...

What Is Contextual Targeting?
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What Is Contextual Targeting?

It’s a smart idea for companies to place their ads to where they expect their audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine makes sense, but how do you do that with digital ads?  That’s where contextual targeting comes in. This type...

A Brief History of Native Advertising
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A Brief History of Native Advertising

Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.

Solving the Mystery of Post-Impression Traffic in Programmatic Display
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Solving the Mystery of Post-Impression Traffic in Programmatic Display

By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...

5 Content Marketing Lessons From Tech Giants
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5 Content Marketing Lessons From Tech Giants

It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.