Category: <span>advertising</span>

Click Only Attribution & the Death of Common Sense
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Click Only Attribution & the Death of Common Sense

Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to...