Advertisements on CTV are becoming a major player in political campaigns. Learn what CTV is in politics and how you can leverage it as part of your next campaign. What Is CTV? Connected TV (CTV), also known as a smart TV, looks and functions like a regular TV, but is also integrated with the internet....
Category: <span>advertising</span>
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How to Make a Marketing Plan for an Advertising Agency
Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three elements, you can make better marketing campaigns for your agency. Here’s your chance to learn how to market an agency by focusing only on the who, what, and where. Who Is...
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Why Is Location Important in Marketing for Healthcare?
Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Why Does Location Matter? Patients aren’t going to travel hundreds of miles to see their family physician for a checkup or flu shot. If they’re...
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Reach Your Ideal Customer with These 6 Digital Targeting Approaches
Digital targeting approaches are ways that digital advertisements can better target their audiences. Rather than marketing to everyone, this allows companies to target advertisements to specific individuals who are more likely to be interested. Here are six digital targeting approaches that can be used to help a company better reach its target market. Demographic Targeting...
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What Is Addressable TV Advertising?
Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability, with the first phase of testing having started in June of 2020. It is not yet available on most devices in most markets. Addressable TV...
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Programmatic vs Native Advertising: The Benefits and Key Differences of Both
Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. Find out more about programmatic vs native advertising and how they both fill important roles in digital advertising campaigns. What Is Native Advertising? Native...
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How Does Search Retargeting Work and What Is It?
Search Retargeting 101 If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. Likely, the internet will feel a bit off compared to what you’re...
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Programmatic vs. Display Advertising: Which Is Best for Your Business?
Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both options. Find out the difference between programmatic advertising and display network advertising with Agility. What Is Display Network Advertising? As oOne of the oldest types of online advertising, display network advertising...
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Upgrade Your Campaigns with These 12 Mobile Advertising Tips
Creating a successful mobile advertising campaign doesn’t have to be difficult. Get the most from your next campaign with these twelve mobile advertising tips. 1. Establish a Clear Goal A goal gives your campaign a clear direction. The most typical reason to run a mobile ad campaign is to increase sales, but you can also...
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How Geofencing Changes the Game: The Influence of Advertising on Consumer Behavior
Advertisements can significantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience In the right place At the right time Learn more about how geofencing can impact...
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The majority of digital spend has shifted to programmatic, which means leveraging programmatic has become vital to the success of online marketing strategies. What most don’t realize is it requires the use of man and machine to drive results. Pick a partner who has the right technology and a team of experienced professionals. At Agility, we have a passion for helping advertisers find their key demographic and spending their advertising dollars efficiently. Most agencies are the jack of all trades and master of none – we focus on programmatic display and not all of your online advertising channels. We do one thing really well and it’s display advertising. Let’s meet to discuss your return goals around display campaigns now.
