Category: <span>ad tech</span>

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A Brief History of Native Advertising

Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.

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Solving the Mystery of Post-Impression Traffic in Programmatic Display

By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...

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5 Content Marketing Lessons From Tech Giants

It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.

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Click Only Attribution & the Death of Common Sense

Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to...