Author: Evan Broadhead (Evan Broadhead)

What Is Geofencing? [Advantages & Disadvantages]
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What Is Geofencing? [Advantages & Disadvantages]

Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device.

With geofencing, users get ads that are relevant to who they are, and also where they are. Geofencing allows companies to focus their marketing campaigns on specific areas where their potential customers are, rather than wasting their budget on generic ads for the wrong audience. It helps increase product interest and conversion rates compared to broader advertisement and marketing campaigns.

Solving the Mystery of Post-Impression Traffic in Programmatic Display
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Solving the Mystery of Post-Impression Traffic in Programmatic Display

By: Jessica Chase, CXO Many advertisers and agencies ask themselves this question every day – “what is viewability and why is it important for display and programmatic campaigns?” It’s important for every advertiser to understand viewability, in-view percentages and guaranteed in-view rates before running display campaigns. Understanding viewability advertising and the terms surrounding viewable inventory...

9 Tips for Building Successful Partnerships in Marketing
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9 Tips for Building Successful Partnerships in Marketing

How to Progress Positive Partnerships in Digital Marketing By Nicole Weitzmann, Senior Account Manager Long-lasting business partnerships make or break any company—whether it is a business to consumer (B2C) partnership for a major retail company, or a business to business (B2B) partnership where a software company helps enhance a large corporation’s success. The way partnerships...

5 Content Marketing Lessons From Tech Giants
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5 Content Marketing Lessons From Tech Giants

It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world's most powerful organizations. By keeping up with rapidly changing technological developments and understanding how to best use their resources, they've all been able to sell their services in the most effective and engaging ways, even in a crowded marketplace.

Click Only Attribution & the Death of Common Sense
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Click Only Attribution & the Death of Common Sense

Click Only Attribution & the Death of Common Sense James Moore on December 3, 2012 at 10:27 am @ https://marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246 Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding credit for an online conversion to the last advertising vendor to...

How Mobile Has Redefined the Consumer Decision Journey for Shoppers
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Shopping micro-moments often start when people have a need or desire to purchase a product and they begin thinking of ideas. This leads to research and eventually purchase. These moments tend to fall into one of three categories: I-need-some-ideas moments happen when people have general awareness of the product category they're interested in, such as living room furniture, but they haven't yet narrowed down their choices to an exact product.

Display Drives Search
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Display Drives Search

Online marketers typically think of display and search as two distinct channels.  Search is for sales and display is for branding.  But could they actually be more closely related than we think? Recent studies indicate that, far from being separate, display can actually increase search traffic and conversions for merchants that use both.

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