Author: Evan Broadhead (Evan Broadhead)

What Are Programmatic Ads—And Should You Be Using Them?
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What Are Programmatic Ads—And Should You Be Using Them?

Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing the latest marketing trends, you’ll reach your audience more effectively and attract a steady flow of new customers. And while online advertising has been around for a while,...

Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business
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Forget the Funnel: How Customer Lifecycle Marketing Can Help Your Business

As every business owner learns quickly, it’s far more cost-effective to retain existing customers than to continuously generate new ones. This principle is just one reason customer lifecycle marketing is so important. Yet many marketers are unfamiliar with customer—or consumer—lifecycle marketing. Or, they might have a basic understanding of the term, but not know much...

A Short History and Projected Future of Connected TV
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A Short History and Projected Future of Connected TV

Connected TV is here to stay. Connected TV, or CTV, is the growing trend of streaming TV content to any device, including smart TVs, mobile devices, tablets, and computers. Find out how it started and where it’s headed.  How CTV Started One of the first places CTV started was with TiVo. In 1999, they made...

How Does Geofencing Technology Work?
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How Does Geofencing Technology Work?

Geofencing lets advertisers target users in a specific area, but how does geofencing technology work? Learn more about the hardware and programming that make geofencing possible.  GPS Geofencing depends heavily on your physical location. GPS is the easiest and fastest way for most services to identify your location. There are three major parts of making...

How to Measure Online Display Advertising: The Most Important Metrics
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How to Measure Online Display Advertising: The Most Important Metrics

Many businesses are incorporating display ads into their digital marketing strategy. What Is Online Display Advertising? Online display advertising has the potential to increase brand awareness and visibility and to reach specific target audiences.  If there’s one thing marketers love, it’s tracking metrics, but not all display advertising metrics are equally important. Learn how to...

Online Audio Advertising: Why It’s Viable and Affordable
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Online Audio Advertising: Why It’s Viable and Affordable

When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but we are talking about online audio advertising.  Digital audio advertising is similar to radio ads, but these ads are heard on internet platforms, such as Spotify, Google Play, YouTube...

Radius Targeting vs Polygon Targeting: What’s the Difference?
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Radius Targeting vs Polygon Targeting: What’s the Difference?

Advertising works best when you get the right ad to the right person at the right time. While it’s possible to flood the market with ads to a broad audience, it’s cheaper and more effective to focus your marketing campaigns.  Geofencing is one option that helps companies target their ads. Rather than targeting large markets...

Deep Dive Into OTT Advertising Platforms for 2021
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Deep Dive Into OTT Advertising Platforms for 2021

Technology and the ways in which we consume content have been surging forward in leaps and bounds. Is your marketing strategy keeping up? Read on to learn about OTT advertising, available platforms, and how to use this medium to drive traffic to your business. What Is OTT Advertising? OTT advertising is an acronym for “Over...

What Is Contextual Targeting?
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What Is Contextual Targeting?

Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect their target audience to be—this practice ensures that your advertisements are reaching the right customers. Having a toy ad in a children’s magazine makes sense, but how do you...

A Brief History of Native Advertising
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A Brief History of Native Advertising

Image by Publishers and brands are running full-speed towards the latest marketing trend: native advertising. It's being heralded as this new and groundbreaking phenomenon, but native advertising is far from a new strategy-it's just that it's being transformed by a new digital frontier.

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