Author: Evan Broadhead (Evan Broadhead)

What Are Digital Attribution Models and How Do They Help?
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What Are Digital Attribution Models and How Do They Help?

Every marketer understands the value of knowing which efforts produce the best results. But it’s challenging to nail that down and find those correlations. Attribution models provide a structure to assign credit to key marketing touchpoints giving you the ability to attribute customer conversions to specific marketing tactics or campaigns. Simply put, digital attribution models...

What Is CPCV? Deep Dive on Cost Per Completed View
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What Is CPCV? Deep Dive on Cost Per Completed View

As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI, these acronyms start to seem meaningless—unless you understand their true importance to your brand. CPCV is one of those acronyms you may have heard tossed around a...

7 Mobile Advertising Tips for the 2020s
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7 Mobile Advertising Tips for the 2020s

Mobile advertising is a powerful tool—if used correctly. Here are seven of the most important mobile advertising tips to help you get the most from your advertising revenue. 1. Target the Right Audience with Geofencing One of the mobile marketing tactics and tools that has made the biggest impact over the past few years has...

The Future of Location-Based Marketing
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The Future of Location-Based Marketing

Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of location-based marketing, it’s important to know about its origins. Here’s your guide to the past, present, and future of location-based marketing to help you understand where the industry has been and...

Must-Know CBD Advertising Laws for Every Platform
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Must-Know CBD Advertising Laws for Every Platform

CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where advertising can be fairly straightforward and there aren’t as many regulations, CBD has very specific marketing and advertising challenges. Not only are there local laws and regulations, but each...

8 Connected TV Advertising Statistics You Should Know
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8 Connected TV Advertising Statistics You Should Know

Thanks to the explosion of technological innovation over the past decade, the world of advertising is always evolving. What may have worked for marketers just a few years ago could be irrelevant today, which is why it’s so important for advertising departments to stay on top of the latest trends. In 2021, connected TV advertising...

Ultimate Guide to Geofencing for Events
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Ultimate Guide to Geofencing for Events

In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away anytime soon, there’s nothing quite like getting to shake hands or speak face-to-face with a community you’ve built online. When you’re really looking to make your event stand out from the typical conference or convention, choose...

4 Types of Mobile Advertising Explained & Compared
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4 Types of Mobile Advertising Explained & Compared

With the typical American spending more than 5 hours a day on their phone, it’s easy to see why mobile advertising has emerged as one of the most effective advertising channels today. About 96% of Americans own a cell phone, and the vast majority of those people (roughly 81%) have a smartphone—meaning they’re spending a...

What Are Programmatic Ads—And Should You Be Using Them?
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What Are Programmatic Ads—And Should You Be Using Them?

Today’s marketing world is highly competitive, and it’s essential to stay ahead of the curve if you want your brand to come out on top. By embracing the latest marketing trends, you’ll reach your audience more effectively and attract a steady flow of new customers. And while online advertising has been around for a while,...

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